s oliver armband dame
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible€26.84avg listing price — sweet spot $15–$100
Price range
Great€13.32–€89.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,855.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€9K€9K/yr · 37K searches
According to Flapen's Amazon Germany niche tracking, s oliver armband dame is a €9K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
s oliver armband dame market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €7K–€13K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,350
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 9.5%
- Avg brand age
- 57 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
46
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
3%
- s.Oliver46%
- MATERIA by Matthias Wagner16%
- Elli11%
- THOMAS SABO9%
- DIAMORE8%
- Swarovski8%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top s oliver armband dame search terms
- ohrringe s oliver5K/yr
- s oliver kette4K/yr
- echtschmuck damen6K/yr
- s oliver ohrringe5K/yr
- s.oliver armband damen5K/yr
- s oliver armband4K/yr
- s.oliver ohrringe damen5K/yr
- soliver schmuck3K/yr
- s oliver armband dame26/yr
- s oliver ohrringe 925 damen17/yr
Top s oliver armband dame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MATERIA by Matthias Wagner Halskette Damen Silber 925 ohne Anhänger - Panzerkette 1 7mm flach K91-45cm
MATERIA by Matthias Wagner€26.074.5★774 rev
Elli DIAMONDS Halskette Damen Kreis Trio Anhänger mit Diamant (0.025 ct.) in 925 Sterling Silber
DIAMORE€62.043.8★38 rev
Elli Halskette Damen Basic Solitär Anhänger mit Kristall in 925 Sterling Silber Rosévergoldet
Elli€29.094.4★3,104 rev
THOMAS SABO Kette Herz silber 925 Sterlingsilber
THOMAS SABO€26.514.3★37 rev
s.Oliver Damen Ohrstecker Edelstahl IP rose
s.Oliver€24.104.6★2,036 rev
Newest
by launch dates.Oliver Damen Ohrstecker Edelstahl IP rose
s.Oliver€24.102,036 rev
s.Oliver Damen-Damenring 925er Silber Zirkonia 56 Silber 32025328
s.Oliver€36.032 rev
Swarovski Una Angelic Square Ohrstecker türkis rhodiniert Amazon Exklusiv
Swarovski€33.834,968 rev
s.Oliver Armband 925 Sterling Silber/Edelstahl für Damen Armschmuck Motiv Kommt in Schmuck Geschenk Box
s.Oliver€13.323,153 rev
s.Oliver Armband 925 Sterling Silber/Edelstahl für Damen Armschmuck Motiv Kommt in Schmuck Geschenk Box
s.Oliver€17.383,153 rev
Trending
90-day click momentums.Oliver Damen-Damenring 925er Silber Zirkonia 56 Silber 32025328
s.Oliver€36.033.2★
Swarovski Una Angelic Armband Rund Weiss Roségold-Legierungsschicht
Swarovski€89.704.6★
Elli DIAMONDS Halskette Damen Kreis Trio Anhänger mit Diamant (0.025 ct.) in 925 Sterling Silber
DIAMORE€62.043.8★
THOMAS SABO Kette Herz silber 925 Sterlingsilber
THOMAS SABO€26.514.3★
s. Oliver Ohrringe für Mädchen Zirkonia / 925 Sterling Silber Rhodiniert
s.Oliver€26.754.4★
What buyers say about s oliver armband dame
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr schöne Kette”
“Sieht hochwertig aus”
“Geschenk”
“Größe ebenfalls”
“Super chic und glitzernd”
“Lohnenswert”
“Elegant”
“Sehr hübsche Ohrringe”
“Verstellbar bis 18.5cm und super schick”
What buyers complain about
“Sie fallen kleiner aus als gedacht”
“leider immer nur von kurzer Haltbarkeit.”
“Knapp 14€ bezahlt”
“Ich fand es nicht so schön das die beiden Ketten so ineinander verwickeln”
“Schlechte Qualität und viel zu klein”
“Leider sehr einfach”
“material ist ganz dünn”
“material ist ganz dünn”
“Schade, nicht wie abgebildet”
Top return reasons
Common questions
- Is s oliver armband dame profitable to sell on Amazon Germany?
- The niche generates €9K/yr across 34 tracked products. 90-day search growth is -20.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the s oliver armband dame niche?
- 8 brands and 46 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in s oliver armband dame?
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 6.5% — above our launch gate.
- When does demand for s oliver armband dame peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the s oliver armband dame niche?
- Listings span €13.32–€89.70; the average listing price is €26.84 (sweet spot $15–$100). The average incumbent carries 1,855 reviews — the moat a new listing must climb.