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Russische Mütze

Fail

Demand is soft, at -89.4% this quarter, so Russische Mütze is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€90K/yr452K searches / yr
90-day growth
-89.4%search demand this quarter
Competition
32%top-5 click share · 45 brands · 91 sellers

Flapen Score

Russische Mütze against its category

The dotted line is the Fashion average. Past it, Russische Mütze is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Russische Mütze market on Amazon at a glance

Shoppers on Amazon Germany searched for Russische Mütze 452K times last year and spent an estimated €90K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -89.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
-89.4%
Conversion, latest week
1.1%
Market size, estimated
€90Ka year
Peak month
December24.5× the quietest month
Top search term
ushanka48K searches a year

02 · Price

A sale here is worth €18.51.

Listings sell for €18.51 on average, from €6.72 to €71.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €18.51 that is €0 to €2K a year per listing.

Average price
€18.51inside the $15 to $100 sweet spot
Price range
€6.72–€71.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
8.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #909 within Accessoires. It carries 404 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
20.0%
Average rank
#909in Accessoires
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
404per listing
Listings tracked
62

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Russische Mütze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

91

Top-5 brand share

36%

Top 20: 83%

Top-5 click share

32%

Top 20: 68%

Open market

58%

  • Brand 110%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Russische Mütze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 24.5×

Search terms

Top Russische Mütze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ushanka48K/yr
  • russische mütze49K/yr
  • fliegermütze40K/yr
  • uschanka27K/yr
  • russen mütze24K/yr
  • fellmütze32K/yr
  • fliegermütze herren32K/yr
  • fellmütze herren26K/yr
  • trappermütze herren15K/yr
  • ushanka herren19K/yr

Reviews and returns

What reviews say buyers love and hate about Russische Mütze

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Wärme”
26%of negative reviews mention “Gesamtgröße”
8.0%of orders come back
“Auzer Größen Einstellungen geht erst ab Größen 55-56 los”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Russische Mütze questions

Answered from the same tracked data.