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Rotes Tuch

Fail

Demand is soft, at -69.6% this quarter, so Rotes Tuch is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€34K/yr90K searches / yr
90-day growth
-69.6%search demand this quarter
Competition
69%top-5 click share · 17 brands · 20 sellers

Flapen Score

Rotes Tuch against its category

The dotted line is the Fashion average. Past it, Rotes Tuch is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rotes Tuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Rotes Tuch 90K times last year and spent an estimated €34K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-69.6%
Conversion, latest week
5.3%
Market size, estimated
€34Ka year
Peak month
February10.6× the quietest month
Top search term
rotes tuch21K searches a year

02 · Price

A sale here is worth €7.09.

Listings sell for €7.09 on average, from €3.40 to €18.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €7.09 that is €709 to €2K a year per listing.

Average price
€7.09under the $15 to $100 sweet spot
Price range
€3.40–€18.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€709–€2K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #130 within Accessoires. It carries 959 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#130in Accessoires
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
959per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rotes Tuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

25%

  • Brand 125%
  • Brand 223%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Rotes Tuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 10.6×

Search terms

Top Rotes Tuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rotes tuch21K/yr
  • halstuch rot23K/yr
  • rotes halstuch25K/yr
  • tuch rot10K/yr
  • kopftuch rot5K/yr
  • rotes halstuch damen5K/yr

Reviews and returns

What reviews say buyers love and hate about Rotes Tuch

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
2.7%of orders come back
“Viel zu klein”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rotes Tuch questions

Answered from the same tracked data.