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Roter Hut

Fail

Demand is soft, at -92.3% this quarter, so Roter Hut is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€30K/yr82K searches / yr
90-day growth
-92.3%search demand this quarter
Competition
49%top-5 click share · 23 brands · 49 sellers

Flapen Score

Roter Hut against its category

The dotted line is the Fashion average. Past it, Roter Hut is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roter Hut market on Amazon at a glance

Shoppers on Amazon Germany searched for Roter Hut 82K times last year and spent an estimated €30K. The top 5 brands take 53% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-92.3%
Conversion, latest week
3.2%
Market size, estimated
€30Ka year
Top search term
roter hut25K searches a year

02 · Price

A sale here is worth €11.46.

Listings sell for €11.46 on average, from €2.73 to €40.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €11.46 that is €0 to €1K a year per listing.

Average price
€11.46under the $15 to $100 sweet spot
Price range
€2.73–€40.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #268 within Accessoires. It carries 392 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
76%
Out of stock, average day
9.8%
Average rank
#268in Accessoires
Average rating
3.91 starsAmazon Germany average 4.37 stars
Average reviews
392per listing
Listings tracked
25

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Roter Hut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

49

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

49%

Top 20: 94%

Open market

41%

  • Brand 121%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Roter Hut search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Roter Hut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roter hut25K/yr
  • fischerhut rot22K/yr
  • hut rot11K/yr
  • roter fischerhut18K/yr
  • bucket hat rot5K/yr

Reviews and returns

What reviews say buyers love and hate about Roter Hut

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Gesamtgröße”
5.2%of orders come back
“Fällt aber sehr klein aus”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Roter Hut questions

Answered from the same tracked data.