- Flapen Score
- 26 / 100Ranks 2,487 of 2,560 Fashion niches · −20 vs the category median of 4626
- Market size
- €18K/yr86K searches / yr
- 90-day growth
- -92.2%search demand this quarter
- Competition
- 68%top-5 click share · 16 brands · 54 sellers
Flapen Score
Rote Mütze against its category
The dotted line is the Fashion average. Past it, Rote Mütze is stronger. Inside it, weaker.
Market
The Rote Mütze market on Amazon at a glance
Shoppers on Amazon Germany searched for Rote Mütze 86K times last year and spent an estimated €18K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -92.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €18Ka year
- Peak month
- February50.9× the quietest month
- Top search term
- rote mütze34K searches a year
02 · Price
A sale here is worth €8.10.
Listings sell for €8.10 on average, from €1.22 to €16.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €8.10 that is €0 to €810 a year per listing.
- Average price
- €8.10under the $15 to $100 sweet spot
- Price range
- €1.22–€16.49
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€810
- Returns
- 6.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #707 within Accessoires. It carries 1,311 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 85%
- Out of stock, average day
- 9.8%
- Average rank
- #707in Accessoires
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,311per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Rote Mütze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DonDon Mütze Herren Mütze Damen Wintermütze Beanie klassisches Design rot
- Price
- €8.75
- Rating
- 4.4/5
- Reviews
- 6,261
- Age
- 9y ago

Durio Winter Beanie Mütze Wintermütze Herren Damen Unisex Strickmütze Laufmützen Einheitsgröße Rot
- Price
- €7.92
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 4y ago

Beechfield B45R Recycled Original Cuffed Beanie - Classic Red
- Price
- €6.67
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 4y ago

Hatsatar Wintermütze | Damen Beanie Mütze Herren Feinstrick für Frauen Männer Unisex Cuffed Hats Weich & Warm (Classic rot) 30-36
- Price
- €8.52
- Rating
- 4.5/5
- Reviews
- 1,302
- Age
- 6y ago

HatStar Wintermütze | Damen Beanie Mütze | Herren Feinstrick Beanie | für Frauen Männer Unisex | Cuffed Hats Weich & Warm (rot)
- Price
- €8.48
- Rating
- 4.5/5
- Reviews
- 1,302
- Age
- 6y ago
Trending
estimated 90-day click momentum
2026 Strickmütze Unisex Warme Skimütze Slouchy Hop Hip Winter Baseball Caps rot Einheitsgröße
- Price
- €1.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Durio Winter Beanie Mütze Wintermütze Herren Damen Unisex Strickmütze Laufmützen Einheitsgröße Rot
- Price
- €7.92
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 4y ago

STARK SOUL Slouch Beanie Mütze für Damen & Herren (Unisex) leichte Jersey Mütze Einheitsgröße (Rot)
- Price
- €8.22
- Rating
- 4.4/5
- Reviews
- 642
- Age
- 6y ago

Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Bordeaux)
- Price
- €8.92
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 11mo ago

W WIDMANN MILANO Party Fashion - Beanie Mütze für Erwachsene Strickmütze in Wolloptik Wintermütze 80er Jahre Mottoparty Karneval
- Price
- €5.52
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 10mo ago
Newest
by launch date
Woll-Strickmütze für den Außenbereich neutrale Farbe hält Mützen warm für Erwachsene Winter Süßigkeiten-Baseballmützen rot Einheitsgröße
- Price
- €3.66
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago

2026 Strickmütze Unisex Warme Skimütze Slouchy Hop Hip Winter Baseball Caps rot Einheitsgröße
- Price
- €1.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

W WIDMANN MILANO Party Fashion - Beanie Mütze für Erwachsene Strickmütze in Wolloptik Wintermütze 80er Jahre Mottoparty Karneval
- Price
- €5.52
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 10mo ago

Brandit Watch Cap red Gr. OS
- Price
- €10.77
- Rating
- 4.6/5
- Reviews
- 941
- Age
- 10mo ago

Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Bordeaux)
- Price
- €8.92
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
54
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
18%
- DonDon23%
- Durio19%
- Hatsatar17%
- Beechfield14%
- W WIDMANN MILANO Party Fashion6%
- STARK SOUL3%
- Open — no brand owns it (10 brands, 18%)
Demand
Rote Mütze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 50.9×
Search terms
Top Rote Mütze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rote mütze34K/yr
- mütze rot19K/yr
- rote mütze damen14K/yr
- beanie rot5K/yr
- mütze damen rot7K/yr
- mütze rot damen7K/yr
Reviews and returns
What reviews say buyers love and hate about Rote Mütze
We read the reviews and the return reasons for every product selling here.
“Sehr eng am kopf”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rote Mütze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









