rote mütze
Skip itSoft demand (-92.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,311.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.10avg listing price — sweet spot $15–$100
Returns
Bad6.5%return rate — above 5% kills the launch gate
Price range
Bad€1.22–€16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€18K€18K/yr · 86K searches
Growth
Bad-92.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, rote mütze is a €18K/yr Amazon Germany market (86K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
rote mütze market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €24K–€32K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #707
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 55%
- Out of stock
- 9.8%
- Avg brand age
- 51 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
54
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
18%
- DonDon23%
- Durio19%
- Hatsatar17%
- Beechfield14%
- W WIDMANN MILANO Party Fashion6%
- STARK SOUL3%
- Open — no brand owns it (10 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 50.9×
Top rote mütze search terms
- rote mütze34K/yr
- mütze rot19K/yr
- rote mütze damen14K/yr
- beanie rot5K/yr
- mütze damen rot7K/yr
- mütze rot damen7K/yr
Top rote mütze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DonDon Mütze Herren Mütze Damen Wintermütze Beanie klassisches Design rot
DonDon€8.754.4★6,261 rev
Durio Winter Beanie Mütze Wintermütze Herren Damen Unisex Strickmütze Laufmützen Einheitsgröße Rot
Durio€7.924.2★143 rev
Beechfield B45R Recycled Original Cuffed Beanie - Classic Red
Beechfield€6.674.6★25 rev
Hatsatar Wintermütze | Damen Beanie Mütze Herren Feinstrick für Frauen Männer Unisex Cuffed Hats Weich & Warm (Classic rot) 30-36
Hatsatar€8.524.5★1,302 rev
HatStar Wintermütze | Damen Beanie Mütze | Herren Feinstrick Beanie | für Frauen Männer Unisex | Cuffed Hats Weich & Warm (rot)
Hatsatar€8.484.5★1,302 rev
Newest
by launch date
Woll-Strickmütze für den Außenbereich neutrale Farbe hält Mützen warm für Erwachsene Winter Süßigkeiten-Baseballmützen rot Einheitsgröße
Generisch€3.661 rev
2026 Strickmütze Unisex Warme Skimütze Slouchy Hop Hip Winter Baseball Caps rot Einheitsgröße
Generisch€1.220 rev
W WIDMANN MILANO Party Fashion - Beanie Mütze für Erwachsene Strickmütze in Wolloptik Wintermütze 80er Jahre Mottoparty Karneval
W WIDMANN MILANO Party Fashion€5.5292 rev
Brandit Watch Cap red Gr. OS
Brandit€10.77941 rev
Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Bordeaux)
Djfkey€8.9276 rev
Trending
90-day click momentum2026 Strickmütze Unisex Warme Skimütze Slouchy Hop Hip Winter Baseball Caps rot Einheitsgröße
Generisch€1.220.0★
Durio Winter Beanie Mütze Wintermütze Herren Damen Unisex Strickmütze Laufmützen Einheitsgröße Rot
Durio€7.924.2★
STARK SOUL Slouch Beanie Mütze für Damen & Herren (Unisex) leichte Jersey Mütze Einheitsgröße (Rot)
STARK SOUL€8.224.4★
Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Bordeaux)
Djfkey€8.924.8★
W WIDMANN MILANO Party Fashion - Beanie Mütze für Erwachsene Strickmütze in Wolloptik Wintermütze 80er Jahre Mottoparty Karneval
W WIDMANN MILANO Party Fashion€5.524.3★
What buyers say about rote mütze
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Sehr schön, schöne Farbe”
“Gutes Produkt”
“angenehmes Material,”
“hält an kalten Tagen zuverlässig warm”
“Sieht gut aus und kostet fast nix”
“Wie erwartet”
“hält an kalten Tagen zuverlässig warm”
“trägt sich sehr bequem.”
What buyers complain about
“Sehr eng am kopf”
Top return reasons
Common questions
- Is rote mütze profitable to sell on Amazon Germany?
- The niche generates €18K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -92.2%. Flapen's verdict: Skip it (26/100).
- How competitive is the rote mütze niche?
- 16 brands and 54 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in rote mütze?
- Top complaints mined from reviews: Nacken fit. The return rate is 6.5% — above our launch gate.
- When does demand for rote mütze peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 50.9× the quietest.
- What does it cost to enter the rote mütze niche?
- Listings span €1.22–€16.49; the average listing price is €8.10 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.