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Rote Mütze

Fail

Demand is soft, at -92.2% this quarter, so Rote Mütze is a Fail.

Flapen Score
26
26 / 100
Ranks 2,487 of 2,560 Fashion niches · −20 vs the category median of 46
Market size
€18K/yr86K searches / yr
90-day growth
-92.2%search demand this quarter
Competition
68%top-5 click share · 16 brands · 54 sellers

Flapen Score

Rote Mütze against its category

The dotted line is the Fashion average. Past it, Rote Mütze is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rote Mütze market on Amazon at a glance

Shoppers on Amazon Germany searched for Rote Mütze 86K times last year and spent an estimated €18K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-92.2%
Conversion, latest week
2.6%
Market size, estimated
€18Ka year
Peak month
February50.9× the quietest month
Top search term
rote mütze34K searches a year

02 · Price

A sale here is worth €8.10.

Listings sell for €8.10 on average, from €1.22 to €16.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €8.10 that is €0 to €810 a year per listing.

Average price
€8.10under the $15 to $100 sweet spot
Price range
€1.22–€16.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€810
Returns
6.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #707 within Accessoires. It carries 1,311 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
85%
Out of stock, average day
9.8%
Average rank
#707in Accessoires
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,311per listing
Listings tracked
20

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Rote Mütze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

54

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • Brand 123%
  • Brand 219%
  • Brand 317%
  • Brand 414%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (10 brands, 18%)

Demand

Rote Mütze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 50.9×

Search terms

Top Rote Mütze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rote mütze34K/yr
  • mütze rot19K/yr
  • rote mütze damen14K/yr
  • beanie rot5K/yr
  • mütze damen rot7K/yr
  • mütze rot damen7K/yr

Reviews and returns

What reviews say buyers love and hate about Rote Mütze

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
100%of negative reviews mention “Nacken fit”
6.5%of orders come back
“Sehr eng am kopf”
A buyer, on “Nacken fit”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rote Mütze questions

Answered from the same tracked data.