Is Rote Fliege profitable to sell on Amazon Germany?

Flapen scores Rote Fliege 27 out of 100 on Amazon Germany, a Fail. Shoppers spend €36K a year across 16 tracked products. Search demand grew -44.0% in the last 90 days.

How competitive is the Rote Fliege niche on Amazon Germany?

7 brands and 10 sellers compete in Rote Fliege on Amazon Germany. The top 5 Rote Fliege products take 66% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Rote Fliege?

Rote Fliege buyers on Amazon Germany complain most about Verzierungs/Stickereiqualität, Farbe, and Haltbarkeit. An estimated 4.7% of orders come back.

When does demand for Rote Fliege peak?

Search demand for Rote Fliege on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, and the busiest month runs 3.5× the quietest.

What does it cost to enter the Rote Fliege niche?

Rote Fliege sells for €8.87 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.19 to €14.95. The average product has 2,575 reviews, the count a new listing must catch up to.

Rote Fliege

Fail

Prices span $3.19–$14.95, mostly outside the sweet spot, so Rote Fliege is a Fail.

Flapen Score: 27
27 / 100Ranks 2,472 of 2,560 Fashion niches · −19 vs the category median of 46
Market size: €36K/yr53K searches / yr
90-day growth: -44.0%search demand this quarter
Competition: 66%top-5 click share · 7 brands · 10 sellers

Flapen Score

Rote Fliege against its category

The dotted line is the Fashion average. Past it, Rote Fliege is stronger. Inside it, weaker.

27Fail

This niche Category average

See the method

Market

The Rote Fliege market on Amazon at a glance

Shoppers on Amazon Germany searched for Rote Fliege 53K times last year and spent an estimated €36K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months: 53K
Growth, 90 days vs prior 90: -44.0%
Conversion, latest week: 7.8%
Market size, estimated: €36Ka year
Peak month: November3.5× the quietest month
Top search term: fliege rot13K searches a year

02 · Price

A sale here is worth €8.87.

Listings sell for €8.87 on average, from €3.19 to €14.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €8.87 that is €2K to €4K a year per listing.

Average price: €8.87under the $15 to $100 sweet spot
Price range: €3.19–€14.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 4.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #23 within Accessoires. It carries 2,575 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 2.8%
Average rank: #23in Accessoires
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 2,575per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Rote Fliege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 165%
Brand 29%
Brand 38%
Brand 47%
Brand 54%
Brand 64%
Open — no brand owns it (1 brand, 3%)

Demand

Rote Fliege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Rote Fliege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fliege rot13K/yr -29.1%7.3% conv.
rote fliege herren15K/yr -32.8%9.2% conv.
rote fliege16K/yr -52.9%6.1% conv.
fliege rot herren6K/yr -36.4%6.0% conv.
rote fliege damen3K/yr -91.7%1.9% conv.

Reviews and returns

What reviews say buyers love and hate about Rote Fliege

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Preis-Leistungs-Verhältnis”

25%of negative reviews mention “Verzierungs/Stickereiqualität”

4.7%of orders come back

“Schöne Schleife, leider nicht wie auf dem Bild”

A buyer, on “Verzierungs/Stickereiqualität”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Rote Fliege questions

Answered from the same tracked data.

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