Skip to content

Rose Gold

Fail

Shoppers spend an estimated $21K a year here, so Rose Gold is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€21K/yr37K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
59%top-5 click share · 17 brands · 38 sellers

Flapen Score

Rose Gold against its category

The dotted line is the Fashion average. Past it, Rose Gold is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Gold market on Amazon at a glance

Shoppers on Amazon Germany searched for Rose Gold 37K times last year and spent an estimated €21K. The top 5 brands take 65% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
2.4%
Market size, estimated
€21Ka year
Top search term
rose gold17K searches a year

02 · Price

A sale here is worth €23.54.

Listings sell for €23.54 on average, from €5.00 to €74.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €23.54 that is €0 to €2K a year per listing.

Average price
€23.54inside the $15 to $100 sweet spot
Price range
€5.00–€74.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #558 within Schmuck. It carries 802 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
3.7%
Average rank
#558in Schmuck
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
802per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rose Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

38

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

  • Brand 122%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Rose Gold search demand

Weekly searches over the year. Pick a range.

800600Spike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Rose Gold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose gold17K/yr
  • goldene rose13K/yr
  • gold rose3K/yr
  • vergoldete rose3K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Gold

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschenk Zweck”
30%of negative reviews mention “beworben Vs Tatsächliches Produkt”
2.1%of orders come back
“Bild täuscht”
A buyer, on “beworben Vs Tatsächliches Produkt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rose Gold questions

Answered from the same tracked data.