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Rosa Rock

Fail

Demand is soft, at -69.9% this quarter, so Rosa Rock is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€13K/yr171K searches / yr
90-day growth
-69.9%search demand this quarter
Competition
18%top-5 click share · 60 brands · 67 sellers

Flapen Score

Rosa Rock against its category

The dotted line is the Fashion average. Past it, Rosa Rock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosa Rock market on Amazon at a glance

Shoppers on Amazon Germany searched for Rosa Rock 171K times last year and spent an estimated €13K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-69.9%
Conversion, latest week
0.5%
Market size, estimated
€13Ka year
Peak month
February10.1× the quietest month
Top search term
rosa rock40K searches a year

02 · Price

A sale here is worth €14.65.

Listings sell for €14.65 on average, from €4.25 to €25.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €14.65 that is €0 to €1K a year per listing.

Average price
€14.65under the $15 to $100 sweet spot
Price range
€4.25–€25.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
14.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #411 within Röcke. It carries 954 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
6.4%
Average rank
#411in Röcke
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
954per listing
Listings tracked
137

04 · Newcomers

1 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rosa Rock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

67

Top-5 brand share

48%

Top 20: 77%

Top-5 click share

18%

Top 20: 42%

Open market

49%

  • Brand 118%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Rosa Rock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 10.1×

Search terms

Top Rosa Rock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rosa rock40K/yr
  • pinker rock32K/yr
  • rock pink24K/yr
  • rock rosa21K/yr
  • rosa rock damen11K/yr
  • pink skirt10K/yr
  • rock rosa damen8K/yr
  • rock pink damen8K/yr
  • minirock pink5K/yr
  • pink rock6K/yr

Reviews and returns

What reviews say buyers love and hate about Rosa Rock

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Gesamtgröße”
14.0%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rosa Rock questions

Answered from the same tracked data.