Is Rook profitable to sell on Amazon Germany?

Flapen scores Rook 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €52K a year across 46 tracked products. 0 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew -16.8% in the last 90 days.

How competitive is the Rook niche on Amazon Germany?

14 brands and 18 sellers compete in Rook on Amazon Germany. The top 5 Rook products take 32% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Rook?

Rook buyers on Amazon Germany complain most about Funktionalität insgesamt, Gesamtgröße, and Produktzustand. An estimated 3.5% of orders come back.

What does it cost to enter the Rook niche?

Rook sells for €9.37 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.95 to €15.44. The average product has 149 reviews, the count a new listing must catch up to.

Rook

Fail

Prices span $3.95–$15.44, mostly outside the sweet spot, so Rook is a Fail.

Flapen Score: 42
42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size: €52K/yr371K searches / yr
90-day growth: -16.8%search demand this quarter
Competition: 32%top-5 click share · 14 brands · 18 sellers

Flapen Score

Rook against its category

The dotted line is the Fashion average. Past it, Rook is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Rook market on Amazon at a glance

Shoppers on Amazon Germany searched for Rook 371K times last year and spent an estimated €52K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months: 371K
Growth, 90 days vs prior 90: -16.8%
Conversion, latest week: 1.5%
Market size, estimated: €52Ka year
Top search term: rook120K searches a year

02 · Price

A sale here is worth €9.37.

Listings sell for €9.37 on average, from €3.95 to €15.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.37 that is €0 to €937 a year per listing.

Average price: €9.37under the $15 to $100 sweet spot
Price range: €3.95–€15.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€937
Returns: 3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #202 within Bijouterie. It carries 149 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 8.8%
Average rank: #202in Bijouterie
Average rating: 4.10 starsAmazon Germany average 4.37 stars
Average reviews: 149per listing
Listings tracked: 46

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 15
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Rook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 79%

Open market

13%

Brand 134%
Brand 219%
Brand 310%
Brand 49%
Brand 58%
Brand 67%
Open — no brand owns it (8 brands, 13%)

Demand

Rook search demand

Weekly searches over the year. Pick a range.

Search terms

Top Rook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

rook120K/yr -32.7%0.0% conv.
rook piercing86K/yr -2.2%0.8% conv.
augenbrauen piercing40K/yr -3.8%1.1% conv.
rook piercing gold41K/yr -23.5%1.0% conv.
augenbrauenpiercing20K/yr -9.8%1.5% conv.
rook piercing silber17K/yr -3.4%1.0% conv.
piercing rook10K/yr -6.1%0.9% conv.
piercing augenbrauen9K/yr +6.9%1.2% conv.
rook piercing titan9K/yr -20.8%0.7% conv.
rook piercing ring5K/yr +7.0%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Rook

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Funktionalität insgesamt”

3.5%of orders come back

“Halten nicht”

A buyer, on “Funktionalität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Fashion niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Rook questions

Answered from the same tracked data.

Categories