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Rollkragenshirt Damen

Fail

Demand is soft, at -84.9% this quarter, so Rollkragenshirt Damen is a Fail.

Flapen Score
37
37 / 100
Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 46
Market size
€8K/yr408K searches / yr
90-day growth
-84.9%search demand this quarter
Competition
28%top-5 click share · 20 brands · 35 sellers

Flapen Score

Rollkragenshirt Damen against its category

The dotted line is the Fashion average. Past it, Rollkragenshirt Damen is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rollkragenshirt Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Rollkragenshirt Damen 408K times last year and spent an estimated €8K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-84.9%
Conversion, latest week
0.1%
Market size, estimated
€8Ka year
Peak month
December30.2× the quietest month
Top search term
rollkragenshirt damen92K searches a year

02 · Price

A sale here is worth €13.61.

Listings sell for €13.61 on average, from €8.32 to €26.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €13.61 that is €0 to €1K a year per listing.

Average price
€13.61under the $15 to $100 sweet spot
Price range
€8.32–€26.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
11.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #1,159 within Pullover & Strickjacken. It carries 1,326 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
22.6%
Average rank
#1,159in Pullover & Strickjacken
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
1,326per listing
Listings tracked
68

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rollkragenshirt Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

35

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

28%

Top 20: 58%

Open market

25%

  • Brand 128%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Rollkragenshirt Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 30.2×

Search terms

Top Rollkragenshirt Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rollkragenshirt damen92K/yr
  • turtleneck shirt damen15K/yr
  • rollkragenpullover damen baumwolle49K/yr
  • turtle neck shirt damen7K/yr
  • unterziehrolli damen29K/yr
  • rollkragen damen20K/yr
  • turtleneck damen8K/yr
  • rollkragenpullover für damen9K/yr
  • rollkragenpullover damen schwarz27K/yr
  • rollkragenshirt damen langarm10K/yr

Reviews and returns

What reviews say buyers love and hate about Rollkragenshirt Damen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”
19%of negative reviews mention “Qualität insgesamt”
11.2%of orders come back
“Von der Qualität enttäuscht”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Rollkragenshirt Damen questions

Answered from the same tracked data.