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Rollkragenpullover Herren

Fail

Demand is soft, at -83.8% this quarter, so Rollkragenpullover Herren is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€111K/yr830K searches / yr
90-day growth
-83.8%search demand this quarter
Competition
30%top-5 click share · 31 brands · 77 sellers

Flapen Score

Rollkragenpullover Herren against its category

The dotted line is the Fashion average. Past it, Rollkragenpullover Herren is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rollkragenpullover Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Rollkragenpullover Herren 830K times last year and spent an estimated €111K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -83.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months
830K
Growth, 90 days vs prior 90
-83.8%
Conversion, latest week
0.7%
Market size, estimated
€111Ka year
Peak month
November30.7× the quietest month
Top search term
rollkragenpullover herren506K searches a year

02 · Price

A sale here is worth €20.20.

Listings sell for €20.20 on average, from €6.18 to €55.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €20.20 that is €2K to €5K a year per listing.

Average price
€20.20inside the $15 to $100 sweet spot
Price range
€6.18–€55.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
10.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #730 within Pullover & Strickjacken. It carries 973 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
11.7%
Average rank
#730in Pullover & Strickjacken
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
973per listing
Listings tracked
84

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rollkragenpullover Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

77

Top-5 brand share

76%

Top 20: 95%

Top-5 click share

30%

Top 20: 64%

Open market

22%

  • Brand 135%
  • Brand 217%
  • Brand 314%
  • Brand 47%
  • Brand 53%
  • Brand 62%

Demand

Rollkragenpullover Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 30.7×

Search terms

Top Rollkragenpullover Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rollkragenpullover herren506K/yr
  • rollkragenshirt herren45K/yr
  • rollkragen31K/yr
  • rollkragenpullover43K/yr
  • stehkragen pullover herren28K/yr
  • turtleneck9K/yr
  • rollkragen herren14K/yr
  • rollkragenpullover herren baumwolle31K/yr
  • turtleneck herren13K/yr
  • herren rollkragenpullover33K/yr

Reviews and returns

What reviews say buyers love and hate about Rollkragenpullover Herren

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”
22%of negative reviews mention “Gesamtgröße”
10.8%of orders come back
“Fällt etwas klein aus”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rollkragenpullover Herren questions

Answered from the same tracked data.