Rolex

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €320K a year.

Searches, last 12 months

360K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

0.2%

Market size, estimated

€320Ka year

Peak month

November1.5× the quietest month

Top search term

rolex255K searches a year

Listings sell for €493.84 on average, from €25.98 to €1164.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €493.84 that is €0 to €49K a year per listing.

Average price

€493.84above the $15 to $100 sweet spot

Price range

€25.98–€1164.36

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

€0–€49K

Returns

2.1%of orders · Amazon Germany median 1.1%

80% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,114 within Uhren. It carries 935 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

40%

Out of stock, average day

9.2%

Average rank

#1,114in Uhren

Average rating

4.28 starsAmazon Germany average 4.37 stars

Average reviews

935per listing

Listings tracked

5

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months