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Rock Silber

Fail

Demand is soft, at -90.3% this quarter, so Rock Silber is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€9K/yr77K searches / yr
90-day growth
-90.3%search demand this quarter
Competition
35%top-5 click share · 26 brands · 29 sellers

Flapen Score

Rock Silber against its category

The dotted line is the Fashion average. Past it, Rock Silber is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rock Silber market on Amazon at a glance

Shoppers on Amazon Germany searched for Rock Silber 77K times last year and spent an estimated €9K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -90.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-90.3%
Conversion, latest week
0.9%
Market size, estimated
€9Ka year
Peak month
February32.2× the quietest month
Top search term
rock silber20K searches a year

02 · Price

A sale here is worth €13.30.

Listings sell for €13.30 on average, from €5.69 to €22.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €13.30 that is €0 to €1K a year per listing.

Average price
€13.30under the $15 to $100 sweet spot
Price range
€5.69–€22.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
23.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #977 within Röcke. It carries 159 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#977in Röcke
Average rating
3.81 starsAmazon Germany average 4.37 stars
Average reviews
159per listing
Listings tracked
42

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Rock Silber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

29

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

35%

Top 20: 77%

Open market

35%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Rock Silber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 32.2×

Search terms

Top Rock Silber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rock silber20K/yr
  • silber rock10K/yr
  • metallic rock8K/yr
  • metallic rock damen9K/yr
  • silberner rock7K/yr
  • rock silber damen8K/yr
  • rock silber metallic damen818/yr
  • silber rock damen6K/yr
  • silberner rock damen9K/yr

Reviews and returns

What reviews say buyers love and hate about Rock Silber

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gesamtgröße”
31%of negative reviews mention “Dehnbarkeit/Erweiterbarkeit/Elastizität”
23.4%of orders come back
“unflexibel/nicht dehnbar”
A buyer, on “Dehnbarkeit/Erweiterbarkeit/Elastizität”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rock Silber questions

Answered from the same tracked data.