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Rock Orange

Fail

Demand is soft, at -86.5% this quarter, so Rock Orange is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€14K/yr66K searches / yr
90-day growth
-86.5%search demand this quarter
Competition
20%top-5 click share · 36 brands · 40 sellers

Flapen Score

Rock Orange against its category

The dotted line is the Fashion average. Past it, Rock Orange is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rock Orange market on Amazon at a glance

Shoppers on Amazon Germany searched for Rock Orange 66K times last year and spent an estimated €14K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -86.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-86.5%
Conversion, latest week
1.5%
Market size, estimated
€14Ka year
Peak month
February27.6× the quietest month
Top search term
rock orange23K searches a year

02 · Price

A sale here is worth €14.44.

Listings sell for €14.44 on average, from €4.30 to €24.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.44 that is €0 to €1K a year per listing.

Average price
€14.44under the $15 to $100 sweet spot
Price range
€4.30–€24.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
14.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #474 within Röcke. It carries 553 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
99%
Out of stock, average day
10.4%
Average rank
#474in Röcke
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
553per listing
Listings tracked
75

04 · Newcomers

0 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Rock Orange products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

40

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

20%

Top 20: 56%

Open market

45%

  • Brand 116%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Rock Orange search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 27.6×

Search terms

Top Rock Orange search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rock orange23K/yr
  • rock orange damen13K/yr
  • orangener rock9K/yr
  • tütü orange8K/yr
  • oranger rock6K/yr
  • tutu orange2K/yr
  • oranger tüllrock damen5K/yr
  • orangener tüllrock damen1K/yr

Reviews and returns

What reviews say buyers love and hate about Rock Orange

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “beworben Vs Tatsächliches Produkt”
14.6%of orders come back
“Nicht so wie auf dem Bild”
A buyer, on “beworben Vs Tatsächliches Produkt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rock Orange questions

Answered from the same tracked data.