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Rock

Maybe

The top 5 products take only 8% of clicks. But an estimated 14.0% of orders come back, so Rock is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,560 Fashion niches · +18 vs the category median of 46
Market size
€163K/yr4.8M searches / yr
90-day growth
+125.7%search demand this quarter
Competition
8%top-5 click share · 97 brands · 150 sellers

Flapen Score

Rock against its category

The dotted line is the Fashion average. Past it, Rock is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rock market on Amazon at a glance

Shoppers on Amazon Germany searched for Rock 4.8M times last year and spent an estimated €163K. The top 5 brands take 36% of clicks. Demand peaks in Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +125.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+125.7%
Conversion, latest week
0.2%
Market size, estimated
€163Ka year
Peak month
June3.1× the quietest month
Top search term
rock damen985K searches a year

02 · Price

A sale here is worth €17.84.

Listings sell for €17.84 on average, from €7.50 to €54.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €17.84 that is €0 to €2K a year per listing.

Average price
€17.84inside the $15 to $100 sweet spot
Price range
€7.50–€54.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
14.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #171 within Activewear. It carries 1,087 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
3.8%
Average rank
#171in Activewear
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
1,087per listing
Listings tracked
361

04 · Newcomers

2 of last year's 118 launches cleared the first-year sales bar.

118 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
118
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

97 rising

Sellers

150

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

8%

Top 20: 22%

Open market

65%

  • Brand 110%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Rock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Rock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rock damen985K/yr
  • hosenrock damen502K/yr
  • rock794K/yr
  • rock damen sommer187K/yr
  • röcke für damen386K/yr
  • hosenrock259K/yr
  • rock mit hose drunter227K/yr
  • sommerrock damen143K/yr
  • skort damen185K/yr
  • sommerrock77K/yr

Reviews and returns

What reviews say buyers love and hate about Rock

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
26%of negative reviews mention “Gesamtgröße”
14.0%of orders come back
“Fällt klein aus trotz Stretch”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rock questions

Answered from the same tracked data.