Is rock profitable to sell on Amazon Germany?

The niche generates €163K/yr across 361 tracked products. 2 of 118 products launched in the last 360 days are still selling. 90-day search growth is +125.7%. Flapen's verdict: Worth a look (64/100).

How competitive is the rock niche?

97 brands and 150 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in rock?

Top complaints mined from reviews: Gesamtgröße, Materialqualität, Qualität insgesamt. The return rate is 14.0% — above our launch gate.

When does demand for rock peak?

Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the rock niche?

Listings span €7.50–€54.65; the average listing price is €17.84 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.

rock

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible8%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Growth

Incredible+125.7%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€17.84

avg listing price — sweet spot $15–$100

Price range

Great€7.50–€54.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,086.58

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€163K

€163K/yr · 4.8M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, rock is a €163K/yr Amazon Germany market (4.8M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

rock market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: €178K–€223K; units × avg price
Conversion rate: 0.2%
Avg BSR: #171
Page quality: 0%
Prime: 98%
Sponsored: 86%
Out of stock: 3.8%
Avg brand age: 43 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

97 rising

Sellers

150

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

Top 20: 22%

Open market

65%

Amazon Essentials10%
ONLY10%
GRECERELLE4%
DJT FASHION4%
Adigaber4%
Desol3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +125.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Open Trend

Top rock search terms

rock damen985K/yr +51.5%0.1% conv.
hosenrock damen502K/yr +226.5%0.2% conv.
rock794K/yr +14.6%0.1% conv.
rock damen sommer187K/yr >1,000%0.2% conv.
röcke für damen386K/yr +86.4%0.0% conv.
hosenrock259K/yr +199.6%0.2% conv.
rock mit hose drunter227K/yr +311.1%0.3% conv.
sommerrock damen143K/yr +480.0%0.1% conv.
skort damen185K/yr +224.1%0.2% conv.
sommerrock77K/yr +395.9%0.1% conv.

All search terms

Top rock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ONLY Damen ONLVENEDIG Life Long Skirt WVN NOOS 15164606 Chinois Green M

ONLY€12.804.1★2,152 rev

Amazon Essentials Damen Midirock aus Jersey zum Hineinschlüpfen 66 0cm Länge Burgunderrot S

Amazon Essentials€14.884.2★1,242 rev

Adigaber Lang Gedruckter Rock Damen Chiffon Bohemien Einheitsgröße Maxirock Verstellbares Riemen Kleid Urlaub Sommerrock Strandkleider

Adigaber€19.694.1★923 rev

Vmmelina Hw Short Skort Solid Noos

VERO MODA€11.834.2★93 rev

Amazon Essentials Damen Midirock aus Strick zum Hieinschlüpfen (erhältlich in Übergröße) Dunkles Kamelbraun Leopardenmuster M

Amazon Essentials€14.744.0★5,455 rev

Newest

by launch date

GRECERELLE Skort Damen Tennisrock mit Hose drunter Hosenrock Kurz für Sport & Freizeit Rock A-Linie Elastischer Bund Sportrock (Schwarz L)

GRECERELLE€12.1868 rev

4mo ago

Hosenrock Damen Kurze Hose Damen Sommer Shorts Leichte Elegant Flowy Damen-Shorts Elastisch High Waist Kurze Hosen Casual Rock Rüschen Strandshorts

makabaky€16.7248 rev

4mo ago

GRECERELLE Rock Damen mit Taschen Elastischer Bund Maxirock Damen Lang A-Linie Sommerrock Damen Midi aus Modal-Mix Casual Rock für Alltag & Urlaub (Schwarz L)

GRECERELLE€15.2687 rev

5mo ago

JoyGirl Tennisrock Damen mit Hose Drunter Hohe Taille Sportrock Golfrock Kurz Hosenrock Casual Tennis Skirt mit Taschen (Schwarz XL)

JoyGirl€15.7516 rev

5mo ago

Tisfeer Minirock Damen mit Hose Drunter Sexy Schwarzer Bleistiftrock mit Schlitz Kurz Hosenrock Dehnbar Schlankmachend Skort Sommer Club Alltag(Schwarz M)

Tisfeer€10.1755 rev

6mo ago

What buyers say about rock

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Komfort insgesamt16%

“superbequemer Rock”

Qualität insgesamt7%

“Beste Qualität”

Materialqualität6%

“Schönes Material”

Gewicht leicht5%

“Leichter Sommerrock mit guter Passform – bequem und vielseitig”

Form/Stil4%

“Sieht sehr elegant aus”

Farbe3%

“Die Farbe Dark Navy kommt gut”

Preis-Leistungs-Verhältnis2%

“Preis Leistung ok”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Mega angenehmer stretchy Rock”

beworben Vs Tatsächliches Produkt2%

“Sieht auf dem Foto besser aus”

What buyers complain about

Gesamtgröße26%

“Fällt klein aus trotz Stretch”

Materialqualität4%

“Einfach unförmig und schlechtes Material”

Qualität insgesamt4%

“Aussehen/Komfort TOP, Qualität FLOP”

Nähen/Finish/Polieren4%

“Es gibt Mängel an der Naht”

beworben Vs Tatsächliches Produkt4%

“Nicht wie abgebildet”

Preis-Leistungs-Verhältnis3%

“musste nun fast 8 Euro Versandkosten zahlen!!!!”

Dünn3%

“Unförmig, sehr dünnes Material”

Länge3%

“bin 1,63 m, er ist für mich etwas lang”

Farbe2%

“Schlechte Färbung”

Dicke2%

“bestellt ist hauchdünn”

Top return reasons

Gesamtgröße44%

Länge13%

Materialqualität11%

Breite7%

Taillenpassform3%