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Ringschachtel

Fail

Prices span $5.50–$16.71, mostly outside the sweet spot, so Ringschachtel is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€64K/yr107K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
52%top-5 click share · 19 brands · 24 sellers

Flapen Score

Ringschachtel against its category

The dotted line is the Fashion average. Past it, Ringschachtel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ringschachtel market on Amazon at a glance

Shoppers on Amazon Germany searched for Ringschachtel 107K times last year and spent an estimated €64K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
5.9%
Market size, estimated
€64Ka year
Peak month
December2.1× the quietest month
Top search term
verlobungsring box21K searches a year

02 · Price

A sale here is worth €10.14.

Listings sell for €10.14 on average, from €5.50 to €16.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €10.14 that is €1K to €3K a year per listing.

Average price
€10.14under the $15 to $100 sweet spot
Price range
€5.50–€16.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #158 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 309 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#158in Schuh-, Schmuck- & Uhren-Accessoires
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
309per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ringschachtel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

24

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

31%

  • Brand 118%
  • Brand 218%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Ringschachtel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Ringschachtel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • verlobungsring box21K/yr
  • ringschachtel13K/yr
  • ring schatulle15K/yr
  • ring box verlobung12K/yr
  • ringbox verlobung11K/yr
  • ring etui5K/yr
  • ringetui6K/yr
  • antragsring box4K/yr
  • ring schatulle verlobung6K/yr
  • ring schachtel5K/yr

Reviews and returns

What reviews say buyers love and hate about Ringschachtel

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Gesamtgröße”
2.2%of orders come back
“Ziemlich globig”
A buyer, on “Gesamtgröße”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ringschachtel questions

Answered from the same tracked data.