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Rimowa Koffer

Fail

Buyers convert on only 0.3% of searches, so Rimowa Koffer is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€169K/yr518K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
36%top-5 click share · 12 brands · 26 sellers

Flapen Score

Rimowa Koffer against its category

The dotted line is the Fashion average. Past it, Rimowa Koffer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rimowa Koffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Rimowa Koffer 518K times last year and spent an estimated €169K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months
518K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
0.3%
Market size, estimated
€169Ka year
Peak month
November1.6× the quietest month
Top search term
aluminium koffer131K searches a year

02 · Price

A sale here is worth €108.74.

Listings sell for €108.74 on average, from €42.22 to €211.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €108.74 that is €0 to €11K a year per listing.

Average price
€108.74above the $15 to $100 sweet spot
Price range
€42.22–€211.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #112 within Reisegepäck. It carries 1,165 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
59%
Out of stock, average day
11.7%
Average rank
#112in Reisegepäck
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
1,165per listing
Listings tracked
46

04 · Newcomers

11 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
11Amazon's first-year sales bar
Average brand age
55 months

Products

Top Rimowa Koffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

26

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

7%

  • Brand 147%
  • Brand 223%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 7%)

Demand

Rimowa Koffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Rimowa Koffer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aluminium koffer131K/yr
  • rimowa67K/yr
  • alu koffer48K/yr
  • aluminium42K/yr
  • koffer aluminium43K/yr
  • koffer silber24K/yr
  • rimowa koffer aluminium30K/yr
  • metallkoffer17K/yr
  • handgepäck koffer aluminium14K/yr
  • alukoffer groß16K/yr

Reviews and returns

What reviews say buyers love and hate about Rimowa Koffer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Billiger Schrott”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rimowa Koffer questions

Answered from the same tracked data.