Skip to content
41

rick and morty

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 23Conversion 10Competition 42Returns 98Price range 67Avg price 81Brand share 50Review moat 80Quality gap 25

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€17.36

avg listing price — sweet spot $15–$100

Review moat

Great409.45

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.95–€33.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€35K

€35K/yr · 248K searches

According to Flapen's Amazon Germany niche tracking, rick and morty is a €35K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

rick and morty market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€43K–€52K
units × avg price
Conversion rate
0.8%
Avg BSR
#11,366
Page quality
0%
Prime
77%
Sponsored
50%
Out of stock
9.2%
Avg brand age
43 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

62

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

21%

  • RICK AND MORTY34%
  • FREEGUN27%
  • Play by Play5%
  • Ankerkraut5%
  • Monkey King5%
  • MINIX4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top rick and morty search terms

  • rick and morty195K/yr
  • rick and morty merch26K/yr
  • rick und morty13K/yr
  • pickle rick9K/yr
  • rick morty6K/yr
All search terms

Top rick and morty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€7K30%€10K40%€14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about rick and morty

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt42%

“enthält nur tolle hochwertige Sache, die ihr Geld mehr als wert und immer zu gebrauchen sind.”

Haftung/Klebrigkeit8%

“Sehr witzig und kleben top”

beworben Vs Tatsächliches Produkt8%

“Artikel wie beschrieben”

Geschmack insgesamt8%

“Sehr lecker”

Haltbarkeit8%

“Langlebig und gut abwaschbar”

Gesamtgröße8%

“Für die Vitrine perfekte Größe”

Geschenk Zweck4%

“War ein Geschenk”

Design insgesamt4%

“Cooles Design und crazy things”

Weiches Gefühl4%

“Da ist die Oberfläche angenehmer”

What buyers complain about

Einfache Reinigung40%

“leider schlecht zum reinigen innen da die Haare innen hohl sind.”

Haftung/Klebrigkeit20%

“einzelne Sticker unbrauchbar”

Preis-Leistungs-Verhältnis10%

“Ich finde es etwas zu teuer”

Gesamtgröße10%

“es ist ein wenig größer”

Top return reasons

Gesamtgröße22%
Defekt Material/Teile22%
Qualität insgesamt11%
Druckqualität11%
Geruch11%
Haftung/Klebrigkeit11%
Haltbarkeit6%
Lücke/Loch6%

Common questions

Is rick and morty profitable to sell on Amazon Germany?
The niche generates €35K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (41/100).
How competitive is the rick and morty niche?
14 brands and 62 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in rick and morty?
Top complaints mined from reviews: Einfache Reinigung, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.5%.
When does demand for rick and morty peak?
Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the rick and morty niche?
Listings span €5.95–€33.17; the average listing price is €17.36 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.