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Rick and Morty

Fail

Shoppers spend an estimated $35K a year here, so Rick and Morty is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€35K/yr248K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
60%top-5 click share · 14 brands · 62 sellers

Flapen Score

Rick and Morty against its category

The dotted line is the Fashion average. Past it, Rick and Morty is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rick and Morty market on Amazon at a glance

Shoppers on Amazon Germany searched for Rick and Morty 248K times last year and spent an estimated €35K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
0.8%
Market size, estimated
€35Ka year
Peak month
December3.6× the quietest month
Top search term
rick and morty195K searches a year

02 · Price

A sale here is worth €17.36.

Listings sell for €17.36 on average, from €5.95 to €33.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.36 that is €0 to €2K a year per listing.

Average price
€17.36inside the $15 to $100 sweet spot
Price range
€5.95–€33.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #11,366 within Kleidung für spezielle Anlässe. It carries 409 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
77%
Out of stock, average day
9.2%
Average rank
#11,366in Kleidung für spezielle Anlässe
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
409per listing
Listings tracked
22

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rick and Morty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

62

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

21%

  • Brand 134%
  • Brand 227%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Rick and Morty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Rick and Morty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rick and morty195K/yr
  • rick and morty merch26K/yr
  • rick und morty13K/yr
  • pickle rick9K/yr
  • rick morty6K/yr

Reviews and returns

What reviews say buyers love and hate about Rick and Morty

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Qualität insgesamt”
40%of negative reviews mention “Einfache Reinigung”
0.5%of orders come back
“leider schlecht zum reinigen innen da die Haare innen hohl sind.”
A buyer, on “Einfache Reinigung”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rick and Morty questions

Answered from the same tracked data.