Rick and Morty
FailShoppers spend an estimated $35K a year here, so Rick and Morty is a Fail.
- Flapen Score
- 41 / 100Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 4641
- Market size
- €35K/yr248K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 62 sellers
Flapen Score
Rick and Morty against its category
The dotted line is the Fashion average. Past it, Rick and Morty is stronger. Inside it, weaker.
Market
The Rick and Morty market on Amazon at a glance
Shoppers on Amazon Germany searched for Rick and Morty 248K times last year and spent an estimated €35K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €35Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- rick and morty195K searches a year
02 · Price
A sale here is worth €17.36.
Listings sell for €17.36 on average, from €5.95 to €33.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.36 that is €0 to €2K a year per listing.
- Average price
- €17.36inside the $15 to $100 sweet spot
- Price range
- €5.95–€33.17
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #11,366 within Kleidung für spezielle Anlässe. It carries 409 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 77%
- Out of stock, average day
- 9.2%
- Average rank
- #11,366in Kleidung für spezielle Anlässe
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 409per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Rick and Morty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
62
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
21%
- Brand 134%
- Brand 227%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Rick and Morty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Rick and Morty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rick and morty195K/yr
- rick and morty merch26K/yr
- rick und morty13K/yr
- pickle rick9K/yr
- rick morty6K/yr
Reviews and returns
What reviews say buyers love and hate about Rick and Morty
We read the reviews and the return reasons for every product selling here.
“leider schlecht zum reinigen innen da die Haare innen hohl sind.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rick and Morty questions
Answered from the same tracked data.









