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Relaxo

Fail

The top 5 brands take 97% of clicks, so Relaxo is a Fail.

Flapen Score
37
37 / 100
Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 46
Market size
€58K/yr156K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
71%top-5 click share · 7 brands · 101 sellers

Flapen Score

Relaxo against its category

The dotted line is the Fashion average. Past it, Relaxo is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Relaxo market on Amazon at a glance

Shoppers on Amazon Germany searched for Relaxo 156K times last year and spent an estimated €58K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
1.2%
Market size, estimated
€58Ka year
Peak month
December2.7× the quietest month
Top search term
relaxo51K searches a year

02 · Price

A sale here is worth €31.48.

Listings sell for €31.48 on average, from €15.28 to €81.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €31.48 that is €0 to €3K a year per listing.

Average price
€31.48inside the $15 to $100 sweet spot
Price range
€15.28–€81.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #2,128 within Jungen. It carries 362 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
57%
Out of stock, average day
19.5%
Average rank
#2,128in Jungen
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
362per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Relaxo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

101

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Brand 160%
  • Brand 229%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Relaxo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Relaxo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • relaxo51K/yr
  • relaxo plüschtier11K/yr
  • snorlax17K/yr
  • relaxo kuscheltier32K/yr
  • pokemon relaxo14K/yr
  • relaxo sitzsack15K/yr
  • relaxo pokemon7K/yr
  • snorlax plush5K/yr
  • pokemon sitzsack4K/yr

Reviews and returns

What reviews say buyers love and hate about Relaxo

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Sammlungsobjekte”
28%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“naja der Preis ist hoch”
A buyer, on “Preis-Leistungs-Verhältnis”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Relaxo questions

Answered from the same tracked data.