relaxo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€31.48avg listing price — sweet spot $15–$100
Price range
Incredible€15.28–€81.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great362.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Market size
Bad€58K€58K/yr · 156K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, relaxo is a €58K/yr Amazon Germany market (156K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
relaxo market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €47K–€63K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #2,128
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 64%
- Out of stock
- 19.5%
- Avg brand age
- 38 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
101
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- Pokémon60%
- Difuzed29%
- Jazwares4%
- EMAX Bowling Service GmbH MAXIMIZE YOUR GAME2%
- Satini2%
- Squishmallows2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top relaxo search terms
- relaxo51K/yr
- relaxo plüschtier11K/yr
- snorlax17K/yr
- relaxo kuscheltier32K/yr
- pokemon relaxo14K/yr
- relaxo sitzsack15K/yr
- relaxo pokemon7K/yr
- snorlax plush5K/yr
- pokemon sitzsack4K/yr
Top relaxo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokémon Plüsch Relaxo Unisex Cap blau/weiß 80% Polyester 20% Baumwolle Fan-Merch Gaming
Difuzed€21.914.6★197 rev
Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien
Pokémon€20.764.7★11 rev
Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch
Pokémon€25.564.5★65 rev
Pokémon PKW0223 - 45cm Schlafendes Plüsch - Relaxo offizielles Pokémon Plüsch
Pokémon€39.204.8★1,358 rev
Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)
Pokémon€39.024.6★521 rev
Newest
by launch datePokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)
Pokémon€39.02521 rev
Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch
Pokémon€25.5665 rev
Pokémon PKW4324-45cm Schlafendes Plüsch - Relaxo offizielles Plüsch
Jazwares€38.30657 rev
CYPBRANDS Pokémon Kinder-Rucksack Mimikyu-Design mit verstellbaren und abnehmbaren Bändern Blau offizielles Produkt blau Estandar Casual
CYPBRANDS€21.2815 rev
Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien
Pokémon€20.7611 rev
Trending
90-day click momentum
Bowling-Schuhe Aloha HexaGo Damen und Herren für Rechts- und Linkshänder Schuhgröße 35-49 (35 EU Schwarz/Weiß)
EMAX Bowling Service GmbH MAXIMIZE YOUR GAME€81.504.5★
Satin Herren Tanga Bikini Slip Unterwäsche Höschen (Türkis L)
Satini€15.284.2★
Squishmallows Pokémon Relaxo 35 cm (14) - Snorlax Pokemon Plüschtier Kuscheltier Plüsch
Squishmallows€33.174.9★
Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XL
Pokémon€19.914.6★
Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XXL
Pokémon€19.974.6★
What buyers say about relaxo
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Collection”
“Super Produkt”
“Preis/Leistung für Inhalt super”
“ganz den Erwartungen.”
“Geschenk kam super an”
“Super weiches Pokémon mit super Qualität”
“Relaxo ist der Favorit unseres Sohnes”
“Passt”
“Macht Spaß zu öffnen”
“Design & Karten:”
What buyers complain about
“naja der Preis ist hoch”
“Nicht das beste Set”
“nix dickes drinne gewesen”
“Ist kaputt angekommen”
“da er aber zu groß war”
“Ein wenig steif”
Top return reasons
Common questions
- Is relaxo profitable to sell on Amazon Germany?
- The niche generates €58K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the relaxo niche?
- 7 brands and 101 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in relaxo?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Dicke. The return rate is 0.8%.
- When does demand for relaxo peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the relaxo niche?
- Listings span €15.28–€81.50; the average listing price is €31.48 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.