Relaxo
FailThe top 5 brands take 97% of clicks, so Relaxo is a Fail.
- Flapen Score
- 37 / 100Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 4637
- Market size
- €58K/yr156K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 101 sellers
Flapen Score
Relaxo against its category
The dotted line is the Fashion average. Past it, Relaxo is stronger. Inside it, weaker.
Market
The Relaxo market on Amazon at a glance
Shoppers on Amazon Germany searched for Relaxo 156K times last year and spent an estimated €58K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €58Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- relaxo51K searches a year
02 · Price
A sale here is worth €31.48.
Listings sell for €31.48 on average, from €15.28 to €81.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €31.48 that is €0 to €3K a year per listing.
- Average price
- €31.48inside the $15 to $100 sweet spot
- Price range
- €15.28–€81.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #2,128 within Jungen. It carries 362 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 57%
- Out of stock, average day
- 19.5%
- Average rank
- #2,128in Jungen
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 362per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Relaxo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pokémon Plüsch Relaxo Unisex Cap blau/weiß 80% Polyester 20% Baumwolle Fan-Merch Gaming
- Price
- €21.91
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 4y ago

Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien
- Price
- €20.76
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3y ago

Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch
- Price
- €25.56
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago

Pokémon PKW0223 - 45cm Schlafendes Plüsch - Relaxo offizielles Pokémon Plüsch
- Price
- €39.20
- Rating
- 4.8/5
- Reviews
- 1,358
- Age
- 5y ago

Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)
- Price
- €39.02
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Bowling-Schuhe Aloha HexaGo Damen und Herren für Rechts- und Linkshänder Schuhgröße 35-49 (35 EU Schwarz/Weiß)
- Price
- €81.50
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 6y ago

Satin Herren Tanga Bikini Slip Unterwäsche Höschen (Türkis L)
- Price
- €15.28
- Rating
- 4.2/5
- Reviews
- 767
- Age
- 6y ago

Squishmallows Pokémon Relaxo 35 cm (14) - Snorlax Pokemon Plüschtier Kuscheltier Plüsch
- Price
- €33.17
- Rating
- 4.9/5
- Reviews
- 634
- Age
- 3y ago

Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XL
- Price
- €19.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago

Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XXL
- Price
- €19.97
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago
Newest
by launch date
Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)
- Price
- €39.02
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 9mo ago

Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch
- Price
- €25.56
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago

Pokémon PKW4324-45cm Schlafendes Plüsch - Relaxo offizielles Plüsch
- Price
- €38.30
- Rating
- 4.9/5
- Reviews
- 657
- Age
- 1y ago

CYPBRANDS Pokémon Kinder-Rucksack Mimikyu-Design mit verstellbaren und abnehmbaren Bändern Blau offizielles Produkt blau Estandar Casual
- Price
- €21.28
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 2y ago

Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien
- Price
- €20.76
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
101
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
1%
- Pokémon60%
- Difuzed29%
- Jazwares4%
- EMAX Bowling Service GmbH MAXIMIZE YOUR GAME2%
- Satini2%
- Squishmallows2%
- Open — no brand owns it (1 brand, 1%)
Demand
Relaxo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Relaxo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- relaxo51K/yr
- relaxo plüschtier11K/yr
- snorlax17K/yr
- relaxo kuscheltier32K/yr
- pokemon relaxo14K/yr
- relaxo sitzsack15K/yr
- relaxo pokemon7K/yr
- snorlax plush5K/yr
- pokemon sitzsack4K/yr
Reviews and returns
What reviews say buyers love and hate about Relaxo
We read the reviews and the return reasons for every product selling here.
“naja der Preis ist hoch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Relaxo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









