reithelm
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great€47.09avg listing price — sweet spot $15–$100
Review moat
Great244.26avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Price range
Good€7.39–€125.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€281K€281K/yr · 486K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, reithelm is a €281K/yr Amazon Germany market (486K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
reithelm market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €188K–€235K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 79%
- Out of stock
- 2.5%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
66
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
32%
Top 20: 65%
Open market
10%
- Covalliero28%
- FitsT4 Sports18%
- PFIFF18%
- Uvex17%
- HKM7%
- EMPIRELION2%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top reithelm search terms
- reithelm kinder128K/yr
- reithelm123K/yr
- reithelm damen100K/yr
- reithelm kinder mädchen26K/yr
- reiterhelm mädchen24K/yr
- kinder reithelm16K/yr
- reithelme13K/yr
- reiterhelm10K/yr
- reithelm mädchen8K/yr
- reithelm kinder mädchen 52-5813K/yr
Top reithelm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FitsT4 Sports Kinder Reithose Mädchen Reitleggings Silikon Vollbesatz Hohe Taille Reiten Hosen mit 2 Seitlichen Reißverschluss Taschen und Gürtelschlaufen
FitsT4 Sports€28.404.3★159 rev
PFIFF 103119 Reithelm ProtectionX Erwachsenenreihelm Größenverstellbarer Helm für Erwachsene mit Belüftunssystem Schwarz Größe 55-59cm (M)
PFIFF€31.154.6★111 rev
uvex kidoxx - Leichter Kinder-Reithelm - individuelle Größenanpassung - optimale Belüftung - matt
Uvex€51.204.6★118 rev
Covalliero 328612 Minichaps ClassicStretch Größe 146 schwarz
Covalliero€16.344.4★1,657 rev
Kerbl Reithelm Nerron Trendig sportlicher Trainings- und Turnierhelm! schwarz 51-54
Covalliero€28.054.6★321 rev
Newest
by launch date
Reithelm Samt | Bequeme Verstellbare Reithut-Sporthelme | Für Wettkampfsport Radsport Damen Herren Teenager Freunde
Palaufr€15.814 rev
Covalliero Reithelm Beauty 2.0 Kinder Kinderhelm stoßfest schlanke Helmform mit Belüftung 4-Punkt-Befestigung
Covalliero€35.266 rev
Covalliero Reithelm Beauty 2.0 Kinder Kinderhelm stoßfest schlanke Helmform mit Belüftung 4-Punkt-Befestigung
Covalliero€35.856 rev
Sharplace Reithelm Schutz für Kinder Kinderhelm Reitkappe verstellbar für Mädchen & Jungen belüfteter Reithelm zum Reiten Radfahren Skifahren 54-58cm Schwarz
Sharplace€25.242 rev
Covalliero Reithelm eXite Damen Herren schwarz Umfang 52-56 cm Disc-System flexibler Helmschild Belüftungssystem Fast-Click Verschluss
Covalliero€44.6724 rev
Trending
90-day click momentum
FitsT4 Sports Reitleggings Damen Reithose Mädchen Silikon vollbesatz mit Handytasche und Gürtelschlaufen für Reitsport Pferdetraining Grau L
FitsT4 Sports€28.234.3★
FitsT4 Sports Kinder Reithose Mädchen Reitleggings Silikon Vollbesatz Hohe Taille Reiten Hosen mit 2 Seitlichen Reißverschluss Taschen und Gürtelschlaufen
FitsT4 Sports€28.404.3★
PFIFF Mädchen 102663-60-32 Schwarz 32 EU
PFIFF€27.104.5★
Covalliero 328612 Minichaps ClassicStretch Größe 146 schwarz
Covalliero€16.344.4★
Covalliero Reithelm Beauty 2.0 Kinder Kinderhelm stoßfest schlanke Helmform mit Belüftung 4-Punkt-Befestigung
Covalliero€35.265.0★
What buyers say about reithelm
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Qualitative super”
“Preis/Leistung Top”
“Super bequemer Reithelm”
“Super leicht Robust”
“Ohren bleiben im Winter warm”
“Sehr guter Reithelm”
“Super Helm, leicht einzustellen”
“Wunderschönes Design ist sehr hochwertig und super Bequem”
“Schöner Helm, wie abgebildet”
What buyers complain about
“Die Hose fällt leider deutlich zu klein aus”
“Beim Galopp rutschte der Reithelm immer, obwohl er fest auf dem Kopf sitzte”
“Für den Preis hätte ich mir Qualität vorgestellt”
“viel zu schwer”
“Leider ist bei uns die Schlaufe in den ersten Tagen bereits angerissen”
Top return reasons
Common questions
- Is reithelm profitable to sell on Amazon Germany?
- The niche generates €281K/yr across 68 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the reithelm niche?
- 14 brands and 66 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in reithelm?
- Top complaints mined from reviews: Gesamtgröße, Griff, Qualität insgesamt. The return rate is 6.0% — above our launch gate.
- When does demand for reithelm peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the reithelm niche?
- Listings span €7.39–€125.94; the average listing price is €47.09 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.