Is reisepasshülle profitable to sell on Amazon Germany?

The niche generates €231K/yr across 57 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the reisepasshülle niche?

36 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in reisepasshülle?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Reißverschlussqualität. The return rate is 1.5%.

When does demand for reisepasshülle peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the reisepasshülle niche?

Listings span €3.24–€87.63; the average listing price is €12.40 (sweet spot $15–$100). The average incumbent carries 1,251 reviews — the moat a new listing must climb.

reisepasshülle

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-10.8% this quarter) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great€3.24–€87.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good1,251.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.40

avg listing price — sweet spot $15–$100

Market size

Okay€231K

€231K/yr · 866K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, reisepasshülle is a €231K/yr Amazon Germany market (866K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

reisepasshülle market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: €248K–€310K; units × avg price
Conversion rate: 2.1%
Avg BSR: #39
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 2.0%
Avg brand age: 40 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

32%

Top 20: 70%

Open market

45%

Toctax24%
Greyoe7%
STAR VISTA7%
FINTIE6%
Nekava5%
BOACAY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top reisepasshülle search terms

reisepasshülle276K/yr -12.6%2.5% conv.
reisepass organizer92K/yr +2.8%1.0% conv.
passport cover74K/yr -1.8%1.7% conv.
reisepass hülle70K/yr -20.4%2.9% conv.
passport holder42K/yr -6.2%1.2% conv.
reisepass tasche39K/yr -1.2%1.0% conv.
passport hülle65K/yr -19.8%1.9% conv.
reisepasshülle personalisiert26K/yr -10.8%0.4% conv.
passport wallet24K/yr -21.9%0.7% conv.
hülle reisepass24K/yr -21.5%5.2% conv.

All search terms

Top reisepasshülle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toctax Reisepasshülle und Kofferanhänger Set Passport Hülle mit RFID-Blocker Reisepass Organizer Reisepass Hülle für Damen und Herren Passport Cover für Travel Essentials (Hellblau)

Toctax€6.594.5★220 rev

Greyoe Reisepasshülle Reisepass Organizer Passport Cover PU-Leder Reisepass Hülle + Kofferanhänger für Damen und Herren Urlaub Zubehör Travel Essentials (Sakura Rosa)

Greyoe€6.044.5★154 rev

STAR VISTA Albatross Reisepasshülle aus Leder minimalistisches Design Vollnarbenlederhülle für Damen und Herren schlanke Reisepasshülle faltbar RFID-blockierend Espressobraunes Rindsleder AirTag

STAR VISTA€25.534.6★80 rev

2 x Reisepasshülle für den NEUEN Reisepass (ab April 2017) dokumentenecht und transparent in reißfester Schutzhülle. Schützt Ihren Pass vor Wasser Staub und Schmutz | Zwei Passport Holders im Set

Nekava€5.094.5★3,204 rev

JUNDUN Feuerfeste Reisepass Tasche mit RFID-Schutz - Wasserabweisend Passport Holder Wallet für Ausweise Kreditkarten Bargeld Münze Tickets | Reisepass Organizer Familie 4 Personen

JUNDUN€11.804.7★16 rev

Newest

by launch date

JUNDUN Feuerfeste Reisepass Tasche mit RFID-Schutz - Wasserabweisend Passport Holder Wallet für Ausweise Kreditkarten Bargeld Münze Tickets | Reisepass Organizer Familie 4 Personen

JUNDUN€11.8016 rev

4mo ago

Ervoxo Reisepasshülle 2 Stück Reisepasshülle mit 2 Kofferanhänger Passport Holder Passport Cover PassportHülle Reisepasshüllen Kofferanhänger für Kreditkarten Ausweis und Reisedokumente (Rosa grau)

Ervoxo€8.268 rev

5mo ago

YAVIV Reisepasshülle für Reisen mit RFID-Schutz für Damen&Herren Schwarz

YAVIV€8.26239 rev

10mo ago

AOOSU Reisepasshülle PU Leder Passport Cover mit RFID-Blocker Kunstleder Passhülle für Damen und Herren Reisepass Hülle Travel Passport Holder für Kreditkarten Ausweis Reisedokumente - Schwarz

AOOSU€4.21195 rev

10mo ago

4 x Reisepasshülle transparent - Passport cover für den NEUEN Reisepass - Passport Holders mit 2 Steckplätzen - reißfeste Passhülle Reisepass als perfekter Schutz vor Schmutz Feuchtigkeit Kratzern

Glanzend€3.24112 rev

11mo ago

What buyers say about reisepasshülle

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt”

Qualität insgesamt24%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“Ware, wie bestellt”

Benutzerfreundlichkeit6%

“Praktisch und auffallend”

Stärke5%

“sehr robust und strapazierfähig”

Preis-Leistungs-Verhältnis5%

“Super Preis/Leistung”

Portabilität4%

“Optimal für Reisen”

Materialqualität3%

“Das Material ist angenehm weich”

Taschen/Abteilungen2%

“Robuste Tasche mit vielen Fächern”

Speicherkapazität2%

“Optimales aufbewahren von Dokumenten”

What buyers complain about

Gesamtgröße46%

“Impfpass sind zu groß”

Qualität insgesamt6%

“wirkt billig”

Reißverschlussqualität5%

“Leider war Reißverschluß defekt”

Materialqualität5%

“Material nicht so gut”

Preis-Leistungs-Verhältnis5%

“Ist selbst den 'niedrigen' Preis definitiv nicht wert”

Geruch4%

“Chemischer Geruch”

Haftung/Klebrigkeit2%

“Kleberreste”

Dicke2%

“Keine dicke Folie”

Haltbarkeit2%

“nicht langlebig”

Portabilität2%

“Für Reisen absolut ungeeignet, da es sehr billig wirkt und nicht langlebig ist”

Top return reasons

Gesamtgröße65%

Qualität insgesamt7%

Farbe6%

Materialqualität4%

beworben Vs Tatsächliches Produkt2%

Reißverschlussqualität2%

Funktionalität insgesamt2%

Lederqualität1%

Breite1%

Benutzerfreundlichkeit1%

Common questions

Is reisepasshülle profitable to sell on Amazon Germany?: The niche generates €231K/yr across 57 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the reisepasshülle niche?: 36 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in reisepasshülle?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Reißverschlussqualität. The return rate is 1.5%.
When does demand for reisepasshülle peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the reisepasshülle niche?: Listings span €3.24–€87.63; the average listing price is €12.40 (sweet spot $15–$100). The average incumbent carries 1,251 reviews — the moat a new listing must climb.