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Reisepasshülle

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -10.8% this quarter, so Reisepasshülle is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 2,560 Fashion niches · +9 vs the category median of 46
Market size
€231K/yr866K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
32%top-5 click share · 36 brands · 43 sellers

Flapen Score

Reisepasshülle against its category

The dotted line is the Fashion average. Past it, Reisepasshülle is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reisepasshülle market on Amazon at a glance

Shoppers on Amazon Germany searched for Reisepasshülle 866K times last year and spent an estimated €231K. The top 5 brands take 50% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 866K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €231K a year.

Searches, last 12 months
866K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
2.1%
Market size, estimated
€231Ka year
Peak month
July1.3× the quietest month
Top search term
reisepasshülle276K searches a year

02 · Price

A sale here is worth €12.40.

Listings sell for €12.40 on average, from €3.24 to €87.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €12.40 that is €3K to €6K a year per listing.

Average price
€12.40under the $15 to $100 sweet spot
Price range
€3.24–€87.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #39 within Zubehör. It carries 1,251 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
2.0%
Average rank
#39in Zubehör
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,251per listing
Listings tracked
57

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Reisepasshülle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

43

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

32%

Top 20: 70%

Open market

45%

  • Brand 124%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Reisepasshülle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Reisepasshülle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reisepasshülle276K/yr
  • reisepass organizer92K/yr
  • passport cover74K/yr
  • reisepass hülle70K/yr
  • passport holder42K/yr
  • reisepass tasche39K/yr
  • passport hülle65K/yr
  • reisepasshülle personalisiert26K/yr
  • passport wallet24K/yr
  • hülle reisepass24K/yr

Reviews and returns

What reviews say buyers love and hate about Reisepasshülle

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
46%of negative reviews mention “Gesamtgröße”
1.5%of orders come back
“Impfpass sind zu groß”
A buyer, on “Gesamtgröße”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Reisepasshülle questions

Answered from the same tracked data.