Is Reisenthel Moonbag profitable to sell on Amazon Germany?

Flapen scores Reisenthel Moonbag 32 out of 100 on Amazon Germany, a Fail. Shoppers spend €26K a year across 21 tracked products. 11 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -28.7% in the last 90 days.

How competitive is the Reisenthel Moonbag niche on Amazon Germany?

8 brands and 60 sellers compete in Reisenthel Moonbag on Amazon Germany. The top 5 Reisenthel Moonbag products take 57% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Reisenthel Moonbag?

Reisenthel Moonbag buyers on Amazon Germany complain most about Gesamtgröße, Preis-Leistungs-Verhältnis, and Haltbarkeit. An estimated 4.5% of orders come back.

What does it cost to enter the Reisenthel Moonbag niche?

Reisenthel Moonbag sells for €39.97 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €16.71 to €57.69. The average product has 411 reviews, the count a new listing must catch up to.

Reisenthel Moonbag

Fail

Shoppers spend an estimated $26K a year here, so Reisenthel Moonbag is a Fail.

Flapen Score: 32
32 / 100Ranks 2,359 of 2,560 Fashion niches · −14 vs the category median of 46
Market size: €26K/yr61K searches / yr
90-day growth: -28.7%search demand this quarter
Competition: 57%top-5 click share · 8 brands · 60 sellers

Flapen Score

Reisenthel Moonbag against its category

The dotted line is the Fashion average. Past it, Reisenthel Moonbag is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Reisenthel Moonbag market on Amazon at a glance

Shoppers on Amazon Germany searched for Reisenthel Moonbag 61K times last year and spent an estimated €26K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months: 61K
Growth, 90 days vs prior 90: -28.7%
Conversion, latest week: 1.1%
Market size, estimated: €26Ka year
Top search term: reisenthel moonbag32K searches a year

02 · Price

A sale here is worth €39.97.

Listings sell for €39.97 on average, from €16.71 to €57.69. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €39.97 that is €0 to €4K a year per listing.

Average price: €39.97inside the $15 to $100 sweet spot
Price range: €16.71–€57.69
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€4K
Returns: 4.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #63 within Handtaschen. It carries 411 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.9%
Average rank: #63in Handtaschen
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 411per listing
Listings tracked: 21

04 · Newcomers

11 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 11Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Reisenthel Moonbag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

Brand 157%
Brand 225%
Brand 310%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (2 brands, 2%)

Search terms

Top Reisenthel Moonbag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

reisenthel moonbag32K/yr -22.6%1.6% conv.
moonbag reisenthel17K/yr -37.9%1.3% conv.
reisenthel moonbag cord3K/yr -11.5%3.0% conv.
moon bag reisenthel3K/yr -30.1%1.8% conv.
moon bag damen reisenthel3K/yr -6.5%0.4% conv.
reisenthel moonbag teddy3K/yr -59.2%4.2% conv.

Reviews and returns

What reviews say buyers love and hate about Reisenthel Moonbag

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”

19%of negative reviews mention “Gesamtgröße”

4.5%of orders come back

“Langes Umhängeband”

A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Reisenthel Moonbag questions

Answered from the same tracked data.

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