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Regenbogen Kostüm

Fail

Demand is soft, at -95.9% this quarter, so Regenbogen Kostüm is a Fail.

Flapen Score
32
32 / 100
Ranks 2,359 of 2,560 Fashion niches · −14 vs the category median of 46
Market size
€46K/yr292K searches / yr
90-day growth
-95.9%search demand this quarter
Competition
62%top-5 click share · 16 brands · 22 sellers

Flapen Score

Regenbogen Kostüm against its category

The dotted line is the Fashion average. Past it, Regenbogen Kostüm is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regenbogen Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Regenbogen Kostüm 292K times last year and spent an estimated €46K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-95.9%
Conversion, latest week
1.1%
Market size, estimated
€46Ka year
Peak month
February67.2× the quietest month
Top search term
regenbogen rock18K searches a year

02 · Price

A sale here is worth €14.25.

Listings sell for €14.25 on average, from €7.90 to €20.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €14.25 that is €0 to €1K a year per listing.

Average price
€14.25under the $15 to $100 sweet spot
Price range
€7.90–€20.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
15.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #492 within Röcke. It carries 948 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
7.3%
Average rank
#492in Röcke
Average rating
4.11 starsAmazon Germany average 4.37 stars
Average reviews
948per listing
Listings tracked
22

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Regenbogen Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

22%

  • Brand 128%
  • Brand 223%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Regenbogen Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 67.2×

Search terms

Top Regenbogen Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regenbogen rock18K/yr
  • regenbogen rock damen12K/yr
  • regenbogen kostüm24K/yr
  • regenbogen kostüm damen64K/yr
  • tüllrock bunt28K/yr
  • regenbogen tüllrock17K/yr
  • rock regenbogen damen6K/yr
  • tüllrock bunt damen16K/yr
  • tüllrock regenbogen7K/yr
  • buntes kostüm damen6K/yr

Reviews and returns

What reviews say buyers love and hate about Regenbogen Kostüm

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Qualität insgesamt”
15.0%of orders come back
“Nicht von bester Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Regenbogen Kostüm questions

Answered from the same tracked data.