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Reebok Classic Herren

Fail

Buyers convert on only 0.4% of searches, so Reebok Classic Herren is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€346K/yr2.0M searches / yr
90-day growth
+5.4%search demand this quarter
Competition
15%top-5 click share · 13 brands · 221 sellers

Flapen Score

Reebok Classic Herren against its category

The dotted line is the Fashion average. Past it, Reebok Classic Herren is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reebok Classic Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Reebok Classic Herren 2.0M times last year and spent an estimated €346K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €346K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
0.4%
Market size, estimated
€346Ka year
Peak month
May1.7× the quietest month
Top search term
new balance735K searches a year

02 · Price

A sale here is worth €50.31.

Listings sell for €50.31 on average, from €15.20 to €131.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €50.31 that is €0 to €5K a year per listing.

Average price
€50.31inside the $15 to $100 sweet spot
Price range
€15.20–€131.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
6.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #503 within Schuhe. It carries 3,703 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
3.0%
Average rank
#503in Schuhe
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
3,703per listing
Listings tracked
161

04 · Newcomers

9 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
51 months

Products

Top Reebok Classic Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

221

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

15%

Top 20: 35%

Open market

4%

  • Brand 151%
  • Brand 219%
  • Brand 316%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 4%)

Demand

Reebok Classic Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Reebok Classic Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new balance735K/yr
  • reebok169K/yr
  • reebok classic herren214K/yr
  • reebok club c85121K/yr
  • k swiss sneaker herren100K/yr
  • kswiss herren sneaker85K/yr
  • reebok classic90K/yr
  • lacoste sneaker herren57K/yr
  • new balance sneaker45K/yr
  • reebok schuhe41K/yr

Reviews and returns

What reviews say buyers love and hate about Reebok Classic Herren

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Gesamtgröße”
6.6%of orders come back
“Diese Sneaker fallen sehr eng aus”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Reebok Classic Herren questions

Answered from the same tracked data.