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Ray Ban Sonnenbrille Damen

Maybe

Products sell for $54.09 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Ray Ban Sonnenbrille Damen is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€417K/yr941K searches / yr
90-day growth
+76.1%search demand this quarter
Competition
29%top-5 click share · 30 brands · 111 sellers

Flapen Score

Ray Ban Sonnenbrille Damen against its category

The dotted line is the Fashion average. Past it, Ray Ban Sonnenbrille Damen is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ray Ban Sonnenbrille Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Ray Ban Sonnenbrille Damen 941K times last year and spent an estimated €417K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 941K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €417K a year.

Searches, last 12 months
941K
Growth, 90 days vs prior 90
+76.1%
Conversion, latest week
0.8%
Market size, estimated
€417Ka year
Peak month
June11.2× the quietest month
Top search term
ray ban sonnenbrille damen211K searches a year

02 · Price

A sale here is worth €54.09.

Listings sell for €54.09 on average, from €5.02 to €223.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €54.09 that is €5K to €14K a year per listing.

Average price
€54.09inside the $15 to $100 sweet spot
Price range
€5.02–€223.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€5K–€14K
Returns
6.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #473 within Accessoires. It carries 2,126 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
96%
Out of stock, average day
0.2%
Average rank
#473in Accessoires
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
2,126per listing
Listings tracked
83

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ray Ban Sonnenbrille Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

111

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

29%

Top 20: 58%

Open market

24%

  • Brand 140%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Ray Ban Sonnenbrille Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.2×

Search terms

Top Ray Ban Sonnenbrille Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ray ban sonnenbrille damen211K/yr
  • damen sonnenbrille103K/yr
  • sunglasses woman85K/yr
  • guess sonnenbrille damen70K/yr
  • sonnenbrille damen rayban72K/yr
  • prada sonnenbrille damen48K/yr
  • rayban sonnenbrille frauen47K/yr
  • sonnenbrille damen guess37K/yr
  • sonnenbrille damen groß37K/yr
  • damen sonnenbrille mit uv schutz28K/yr

Reviews and returns

What reviews say buyers love and hate about Ray Ban Sonnenbrille Damen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Gesamtgröße”
6.9%of orders come back
“Leider ungenügende Passform”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ray Ban Sonnenbrille Damen questions

Answered from the same tracked data.