ray ban
Worth a lookShows a sweet-spot price point ($62.61 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Great€62.61avg listing price — sweet spot $15–$100
Price range
Great€7.22–€103.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,387.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay€121K€121K/yr · 165K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, ray ban is a €121K/yr Amazon Germany market (165K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
ray ban market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €94K–€125K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #427
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
21 flat
Sellers
79
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
35%
Top 20: 73%
Open market
13%
- Ray-Ban77%
- Lacoste3%
- HAWKERS2%
- Fossil2%
- Joopin2%
- Perfectmiaoxuan2%
- Open — no brand owns it (15 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +55.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.2×
Top ray ban search terms
- sonnenbrille damen schwarz30K/yr
- ray ban sonnenbrille25K/yr
- ray ben sonnenbrille herr12K/yr
- ray ban wayfarer herren13K/yr
- sonnenbrille schwarz damen11K/yr
- rayban wayfarer herren9K/yr
- ray-ban11K/yr
- rayban sonnenbrille9K/yr
- ray ban wayfarer8K/yr
- ray ban brille8K/yr
Top ray ban products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ray-Ban Herren New Wayfarer Sonnenbrille Schwarz L EU
Ray-Ban€86.224.3★699 rev
Ray-Ban Unisex Justin Sonnenbrille Schwarz Gummi / Graue Gradient 55 mm EU
Ray-Ban€98.014.3★4,176 rev
Ray-Ban RB2140 901 54 Rayban RB2140 901 54 Wayfarer Sonnenbrille 54 Schwarz
Ray-Ban€93.894.4★3,173 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.884.5★6,589 rev
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.864.5★7,839 rev
Newest
by launch date
Opssaker Sonnenbrille Herren Polarisiert Eckig Sonnenbrillen Damen Retro UV400 Schutz für Autofahren Sunglasses Men Woman Designer
Opssaker€8.91316 rev
Perfectmiaoxuan 3er-Pack Polarisierte Sonnenbrille Herren Damen Leichte TR90 Sonnenbrille mit UV400 Schutz TAC Gläser für Autofahren Angeln Urlaub & Freizeit
Perfectmiaoxuan€20.772,753 rev
Ray-Ban RB2140 901 54 Rayban RB2140 901 54 Wayfarer Sonnenbrille 54 Schwarz
Ray-Ban€93.893,173 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.886,589 rev
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.867,839 rev
Trending
90-day click momentumPerfectmiaoxuan 3er-Pack Polarisierte Sonnenbrille Herren Damen Leichte TR90 Sonnenbrille mit UV400 Schutz TAC Gläser für Autofahren Angeln Urlaub & Freizeit
Perfectmiaoxuan€20.774.0★
Opssaker Sonnenbrille Herren Polarisiert Eckig Sonnenbrillen Damen Retro UV400 Schutz für Autofahren Sunglasses Men Woman Designer
Opssaker€8.914.2★
Ray-Ban Unisex Justin Sonnenbrille Klassisch Schwarz (Black Rubber/Green Mirror Blue) 51 EU
Ray-Ban€92.014.3★
HAWKERS Sonnenbrille ONE VENM HYBRID Black Dark für Herren und Damen
HAWKERS€22.204.3★
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.864.5★
What buyers say about ray ban
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt perfekt”
“Gute Brille zum kleinen Preis, 100% Sonnenschutz beim tragen und sieht gut aus”
“Sie sitzt sehr angenehm und sieht gut aus”
“Hält was sie verspricht”
“trägt sich durch das geringe Gewicht sehr angenehm.”
“Haltbarkeit”
“coole Form”
“Stylisch, leicht und robust”
“Tolle Brille, sowohl zum Fahrrad- als auch zum Skifahren”
What buyers complain about
“Leider ungenügende Passform”
“Plastikschrott”
“Für das Geld echt Traurig”
“Nach nur wenigen Nutzungen ist die erste Brille defekt”
“Das Design lässt zu wünschen übrig”
“die Bügel kann man auch nicht verbiegen”
“Dünner rahmen”
“das ging nicht bei diesem Material.”
“Nicht Nachhaltig”
“Im Freien nicht zu empfehlen”
Top return reasons
Common questions
- Is ray ban profitable to sell on Amazon Germany?
- The niche generates €121K/yr across 54 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the ray ban niche?
- 21 brands and 79 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in ray ban?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 5.3% — above our launch gate.
- When does demand for ray ban peak?
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the ray ban niche?
- Listings span €7.22–€103.41; the average listing price is €62.61 (sweet spot $15–$100). The average incumbent carries 2,388 reviews — the moat a new listing must climb.