Ralph Lauren Mütze

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -89.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-89.1%

Conversion, latest week

2.9%

Market size, estimated

€110Ka year

Peak month

December206.6× the quietest month

Top search term

tommy hilfiger mütze28K searches a year

Listings sell for €20.60 on average, from €6.13 to €80.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €20.60 that is €2K to €5K a year per listing.

Average price

€20.60inside the $15 to $100 sweet spot

Price range

€6.13–€80.01

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

€2K–€5K

Returns

5.0%of orders · Amazon Germany median 1.1%

59% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #341 within Accessoires. It carries 6,711 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

87%

Out of stock, average day

15.7%

Average rank

#341in Accessoires

Average rating

4.46 starsAmazon Germany average 4.37 stars

Average reviews

6,711per listing

Listings tracked

46

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months