Ralph Lauren Herren

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

0.2%

Market size, estimated

€97Ka year

Peak month

August3.5× the quietest month

Top search term

ralph lauren herren463K searches a year

Listings sell for €36.99 on average, from €14.89 to €74.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €36.99 that is €0 to €4K a year per listing.

Average price

€36.99inside the $15 to $100 sweet spot

Price range

€14.89–€74.02

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

€0–€4K

Returns

2.5%of orders · Amazon Germany median 1.1%

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #579 within Pullover & Strickjacken. It carries 3,513 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

91%

Out of stock, average day

8.9%

Average rank

#579in Pullover & Strickjacken

Average rating

4.34 starsAmazon Germany average 4.37 stars

Average reviews

3,513per listing

Listings tracked

93

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months