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Radler

Maybe

Search demand grew +140.9% this quarter. But shoppers spend an estimated $75K a year here, so Radler is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 4% of 2,560 Fashion niches · +18 vs the category median of 46
Market size
€75K/yr80K searches / yr
90-day growth
+140.9%search demand this quarter
Competition
40%top-5 click share · 25 brands · 36 sellers

Flapen Score

Radler against its category

The dotted line is the Fashion average. Past it, Radler is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radler market on Amazon at a glance

Shoppers on Amazon Germany searched for Radler 80K times last year and spent an estimated €75K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +140.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+140.9%
Conversion, latest week
6.2%
Market size, estimated
€75Ka year
Peak month
July4.0× the quietest month
Top search term
radler37K searches a year

02 · Price

A sale here is worth €15.18.

Listings sell for €15.18 on average, from €0.98 to €34.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €15.18 that is €2K to €4K a year per listing.

Average price
€15.18inside the $15 to $100 sweet spot
Price range
€0.98–€34.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #197 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,950 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
89%
Out of stock, average day
6.6%
Average rank
#197in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,950per listing
Listings tracked
46

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Radler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

36

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

40%

Top 20: 74%

Open market

30%

  • Brand 121%
  • Brand 218%
  • Brand 312%
  • Brand 411%
  • Brand 55%
  • Brand 65%

Demand

Radler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Radler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radler37K/yr
  • radler alkoholfrei9K/yr
  • radler bier8K/yr
  • gösser radler8K/yr
  • gösser9K/yr
  • kiezmische3K/yr
  • astra kiezmische3K/yr
  • alster2K/yr

Reviews and returns

What reviews say buyers love and hate about Radler

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Gesamtgröße”
21%of negative reviews mention “Süße”
1.2%of orders come back
“Nicht so süß”
A buyer, on “Süße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Radler questions

Answered from the same tracked data.