Radler
MaybeSearch demand grew +140.9% this quarter. But shoppers spend an estimated $75K a year here, so Radler is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 2,560 Fashion niches · +18 vs the category median of 4664
- Market size
- €75K/yr80K searches / yr
- 90-day growth
- +140.9%search demand this quarter
- Competition
- 40%top-5 click share · 25 brands · 36 sellers
Flapen Score
Radler against its category
The dotted line is the Fashion average. Past it, Radler is stronger. Inside it, weaker.
Market
The Radler market on Amazon at a glance
Shoppers on Amazon Germany searched for Radler 80K times last year and spent an estimated €75K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +140.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +140.9%
- Conversion, latest week
- 6.2%
- Market size, estimated
- €75Ka year
- Peak month
- July4.0× the quietest month
- Top search term
- radler37K searches a year
02 · Price
A sale here is worth €15.18.
Listings sell for €15.18 on average, from €0.98 to €34.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €15.18 that is €2K to €4K a year per listing.
- Average price
- €15.18inside the $15 to $100 sweet spot
- Price range
- €0.98–€34.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #197 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,950 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 89%
- Out of stock, average day
- 6.6%
- Average rank
- #197in Dessous, Nacht- & Lounge-Wäsche
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,950per listing
- Listings tracked
- 46
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Radler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Astra Kiezmische fruchtig trübes Alster Radler Bier Dose Einweg (24 X 0.33 L)
- Price
- €15.42
- Rating
- 4.7/5
- Reviews
- 495
- Age
- 8y ago

INNERSY Radlerhose Damen Kurz Hose Unter Kleid Anti Scheuern Slipshorts Radlerhosen Set 3er Pack (XS/36 Schwarz/Beige/Weiß)
- Price
- €14.53
- Rating
- 4.4/5
- Reviews
- 7,647
- Age
- 6y ago

VELTINS Helles Zitrönken EINWEG (18 x 0 33 l Dose) Naturtrüber Radler aus 40% Hellem Pülleken & 60% naturtrüber Zitronenlimonade 2 0% Alkohol Biermischgetränk spritzig-frisch & fruchtig
- Price
- €11.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

ASTRA Herren T-Shirt Oliv Herren-Bekleidung Baumwoll-Shirt mit auffälligem Frontprint lässige Mode für Männer (L)
- Price
- €27.14
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 8y ago

VELTINS Helles Zitrönken EINWEG (6 x 0 33 l Dose) Naturtrüber Radler aus 40% Hellem Pülleken & 60% naturtrüber Zitronenlimonade 2 0% Alkohol Biermischgetränk spritzig-frisch & fruchtig
- Price
- €3.98
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Trending
estimated 90-day click momentum
INNERSY Radlerhose Damen Kurz für Kleid Radler Shorts Chub Rub Unterkleid Hose Unter Rock 3 Pack (M/40 Violett/Grau/Lotuswurzel)
- Price
- €17.89
- Rating
- 4.4/5
- Reviews
- 7,646
- Age
- 2y ago

Moitiy Radlerhose Kinder Mädchen Kurze Hose Sporthose Mädchen Kruz Sport Shorts Hosen Kinder Sommerhose 9-10 Jahre 6 Paar
- Price
- €11.99
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 1y ago

INNERSY Radlerhose Damen Kurz für Kleid Radler Shorts Chub Rub Unterkleid Hose Unter Rock 3 Pack (L/42 Violett/Grau/Lotuswurzel)
- Price
- €17.65
- Rating
- 4.4/5
- Reviews
- 7,646
- Age
- 2y ago

HIPOWER 2er Pack Radlerhose Damen High Waist Kurze Sport Shorts Tights Wanderhose Blickdicht Unterhosen Bauchweg Sommer Outfits Leggings Gym YogaSchwarz*2L-XL
- Price
- €10.09
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 1y ago

TIICHOO Kurze Leggings Damen Unterröcke Unter Kleid Rock Anti Scheuern Radlerhose Damen 4er Pack (L 1Schwarz/1Weiß/2Beige)
- Price
- €15.87
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 2y ago
Newest
by launch date
VELTINS Helles Zitrönken EINWEG (18 x 0 33 l Dose) Naturtrüber Radler aus 40% Hellem Pülleken & 60% naturtrüber Zitronenlimonade 2 0% Alkohol Biermischgetränk spritzig-frisch & fruchtig
- Price
- €11.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Astra Kiezmische 0 0% alkoholfreies Radler Alster in der 0 33l Dose Einweg (24 x 0.33 L) gleiche fruchtige Frische
- Price
- €20.11
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

VELTINS Helles Zitrönken EINWEG (6 x 0 33 l Dose) Naturtrüber Radler aus 40% Hellem Pülleken & 60% naturtrüber Zitronenlimonade 2 0% Alkohol Biermischgetränk spritzig-frisch & fruchtig
- Price
- €3.98
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Warsteiner Naturradler Zitrone mit 2% Alkohol und 100% natürlich naturtrübes Radler Dosenbier EINWEG (4 x 0.5 L Dose) im praktischen 4er-Pack
- Price
- €3.84
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 11mo ago

Krombacher Natur Radler o 0% Alkoholfrei Dose (24 x 0 5 l)
- Price
- €16.28
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
36
Est. top-5 brand share
66%
Top 20: 97%
Est. top-5 click share
40%
Top 20: 74%
Open market
30%
- ASTRA21%
- INNERSY18%
- Gösser12%
- Pülleken11%
- Bitburger5%
- Krombacher5%
Demand
Radler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.0×
Search terms
Top Radler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- radler37K/yr
- radler alkoholfrei9K/yr
- radler bier8K/yr
- gösser radler8K/yr
- gösser9K/yr
- kiezmische3K/yr
- astra kiezmische3K/yr
- alster2K/yr
Reviews and returns
What reviews say buyers love and hate about Radler
We read the reviews and the return reasons for every product selling here.
“Nicht so süß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Radler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









