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Pyjamahose Damen Lang

Fail

Demand is soft, at -42.9% this quarter, so Pyjamahose Damen Lang is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€49K/yr694K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
15%top-5 click share · 39 brands · 58 sellers

Flapen Score

Pyjamahose Damen Lang against its category

The dotted line is the Fashion average. Past it, Pyjamahose Damen Lang is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pyjamahose Damen Lang market on Amazon at a glance

Shoppers on Amazon Germany searched for Pyjamahose Damen Lang 694K times last year and spent an estimated €49K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
694K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
0.4%
Market size, estimated
€49Ka year
Peak month
November3.8× the quietest month
Top search term
schlafhose damen118K searches a year

02 · Price

A sale here is worth €15.56.

Listings sell for €15.56 on average, from €6.89 to €26.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €15.56 that is €0 to €2K a year per listing.

Average price
€15.56inside the $15 to $100 sweet spot
Price range
€6.89–€26.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
7.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #73 within Dessous, Nacht- & Lounge-Wäsche. It carries 310 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
19.4%
Average rank
#73in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
310per listing
Listings tracked
152

04 · Newcomers

0 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pyjamahose Damen Lang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

58

Top-5 brand share

44%

Top 20: 91%

Top-5 click share

15%

Top 20: 40%

Open market

50%

  • Brand 112%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Pyjamahose Damen Lang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Pyjamahose Damen Lang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafhose damen118K/yr
  • schlafanzughose damen lang113K/yr
  • pyjamahose damen lang114K/yr
  • schlafanzughosen für damen47K/yr
  • schlafanzughose damen42K/yr
  • pyjama hose damen lang37K/yr
  • pyjamahose damen43K/yr
  • schlafanzug hose damen lang30K/yr
  • schlafhosen damen17K/yr
  • pyjama hose damen20K/yr

Reviews and returns

What reviews say buyers love and hate about Pyjamahose Damen Lang

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Komfort insgesamt”
34%of negative reviews mention “Gesamtgröße”
7.5%of orders come back
“To baggy”
A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pyjamahose Damen Lang questions

Answered from the same tracked data.