Is pusheen profitable to sell on Amazon Germany?

The niche generates €50K/yr across 56 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (46/100).

How competitive is the pusheen niche?

11 brands and 118 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in pusheen?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.9%.

When does demand for pusheen peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the pusheen niche?

Listings span €4.25–€37.18; the average listing price is €15.44 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.

pusheen

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great192.38

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great€15.44

avg listing price — sweet spot $15–$100

Price range

Good€4.25–€37.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad€50K

€50K/yr · 461K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, pusheen is a €50K/yr Amazon Germany market (461K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pusheen market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €62K–€77K; units × avg price
Conversion rate: 0.7%
Avg BSR: #3,281
Page quality: 0%
Prime: 64%
Sponsored: 41%
Out of stock: 5.8%
Avg brand age: 28 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

118

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

Pusheen the Cat36%
Aurora28%
Grupo Erik22%
Puckator3%
Get Trend3%
SUNYOVIME2%
Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top pusheen search terms

pusheen327K/yr -3.5%0.5% conv.
pusheen plush48K/yr -2.6%0.7% conv.
pusheen kuscheltier26K/yr +22.9%1.2% conv.
pusheen cat43K/yr -15.5%0.5% conv.
pusheen backpack7K/yr +104.3%0.0% conv.
pusheen rucksack5K/yr +60.9%0.3% conv.
pushin5K/yr -30.4%0.0% conv.

All search terms

Top pusheen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pusheen Womens Pyjamas | Adults Ladies Cartoon Cat Nah White T-Shirt with Long Bottoms Pjs | Animal Anime Merchandise - Medium

Pusheen the Cat€23.154.6★412 rev

Aurora 61486 Sitzender Pusheen Offizieller Merchandise 23cm Stofftier Grau

Aurora€22.154.7★257 rev

Pusheen the Cat Onesie für Mädchen | Kinder Teens Rosa Braun ODER Charakteroptionen Katze Pyjamas | Sherpa Fleece Kapuze mit Reißverschluss

Pusheen the Cat€25.744.7★239 rev

Aurora World Aurora 61518 Party Pusheen Small Eco-Friendly Plüschtier Grau

Aurora€12.294.5★138 rev

Pusheen Mädchen Party T-Shirt | Junge Damen Lets Pawty Geburtstagstorte Grafik T-Shirt | Niedliche Kitty Leichte Internet-Katzenbekleidung | Entzückendes Tageswäsche-Merchandise-Geschenk

Pusheen the Cat€12.594.2★11 rev

Newest

by launch date

Grupo Erik Ramen Bowl Schüssel Pusheen Cat Keramik Schale 9 x 16 cm 900 ml mit Stäbchen zum Essen - Kawaii Stuff Pusheen Geschenke Merch

Grupo Erik€21.8939 rev

9mo ago

Pusheen Tassen- und Sockenset für Damen | Wadensocken mit Pusheen-Katze-Grafikdruck für Erwachsene und Keramiktasse in Rosa und Braun | Tasse für Heißgetränke mit getigerter Katze

Pusheen the Cat€13.8835 rev

1y ago

Pusheen The Cat Set of 4 Shaped Cork Coasters

Puckator€6.6621 rev

1y ago

Pusheen Graues Sweatshirt für Mädchen | Niedlicher Pullover mit Kawaii-Katzengrafik | Langarmpullover für Kinder und Jugendliche | Gemütliches lässiges

Pusheen the Cat€17.8211 rev

1y ago

Pusheen Pizza None Schlüsselanhänger silberfarben Zinklegierung Fan-Merch Geschenke Katzen

Pusheen the Cat€9.2323 rev

2y ago

What buyers say about pusheen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Fazit: Niedlich, praktisch und gute Qualität – ideal für alle Pusheen-Fans”

beworben Vs Tatsächliches Produkt11%

“Erfüllt seine Zweck perfekt”

Weiches Gefühl8%

“flauschig”

Gesamtgröße8%

“Es passen noch Gemüse und gebratener Tofu rein”

Geschenk Zweck6%

“Fazit: Für mich ist es ein kleines Gute-Laune-Kuscheltier, das einfach Freude macht – egal ob als Geschenk oder für sich selbst”

Komfort insgesamt6%

“Eine tolle Bettwäsche für alle, die es gemütlich und verspielt mögen”

Stärke6%

“Ist auch echt robust, top”

Stift/Bleistiftqualität3%

“Tolle Stifte”

Form/Stil3%

“Sehr chic”

Sammlungsobjekte3%

“Für Sammler ein Muss”

What buyers complain about

Gesamtgröße25%

“Quite aber zu klein,gute Qualität”

Preis-Leistungs-Verhältnis18%

“Schönes Design leider etwas teuer weil es auch sehr klein ist”

Haltbarkeit13%

“sind nach ca. 2-3 Wochen defekt.”

Qualität insgesamt12%

“Plastikschrott”

Geruch5%

“Einzige Manko dass er am anfang sehr chemisch gerochen hat”

Gewicht schwer3%

“es ist wirklich schwer Vom Gewicht.”

Stärke3%

“Viel zu fragil als das man es ernsthaft nutzen kann”

Benutzerfreundlichkeit3%

“unbrauchbar”

Aufladen2%

“Der USB C Stromanschluss funktioniert nicht, nur Batterie”

beworben Vs Tatsächliches Produkt2%

“Sieht leider nicht so aus wie am Foto”

Top return reasons

Gesamtgröße38%

Defekt Material/Teile16%

Lackqualität6%

Qualität insgesamt6%

Helligkeit/Glanz/Glühen5%

Haftung/Klebrigkeit3%

Preis-Leistungs-Verhältnis3%

Fleckenbeständigkeit3%

Nähen/Finish/Polieren3%

Dünn2%

Common questions

Is pusheen profitable to sell on Amazon Germany?: The niche generates €50K/yr across 56 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (46/100).
How competitive is the pusheen niche?: 11 brands and 118 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in pusheen?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.9%.
When does demand for pusheen peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the pusheen niche?: Listings span €4.25–€37.18; the average listing price is €15.44 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.

pusheen

pusheen market data

Competition & brand share

Demand & seasonality

Top pusheen search terms

Top pusheen products on Amazon

Top sellers

Newest

Trending

What buyers say about pusheen

What buyers love

What buyers complain about

Top return reasons

Common questions

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