Pusheen
FailBuyers convert on only 0.7% of searches, so Pusheen is a Fail.
- Flapen Score
- 46 / 100Ranks 1,273 of 2,560 Fashion niches · on the category median46
- Market size
- €50K/yr461K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 31%top-5 click share · 11 brands · 118 sellers
Flapen Score
Pusheen against its category
The dotted line is the Fashion average. Past it, Pusheen is stronger. Inside it, weaker.
Market
The Pusheen market on Amazon at a glance
Shoppers on Amazon Germany searched for Pusheen 461K times last year and spent an estimated €50K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.
- Searches, last 12 months
- 461K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €50Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- pusheen327K searches a year
02 · Price
A sale here is worth €15.44.
Listings sell for €15.44 on average, from €4.25 to €37.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €15.44 that is €0 to €2K a year per listing.
- Average price
- €15.44inside the $15 to $100 sweet spot
- Price range
- €4.25–€37.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #3,281 within Mädchen. It carries 192 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 64%
- Out of stock, average day
- 5.8%
- Average rank
- #3,281in Mädchen
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 192per listing
- Listings tracked
- 56
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Pusheen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
118
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
5%
- Brand 136%
- Brand 228%
- Brand 322%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 5%)
Demand
Pusheen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Pusheen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pusheen327K/yr
- pusheen plush48K/yr
- pusheen kuscheltier26K/yr
- pusheen cat43K/yr
- pusheen backpack7K/yr
- pusheen rucksack5K/yr
- pushin5K/yr
Reviews and returns
What reviews say buyers love and hate about Pusheen
We read the reviews and the return reasons for every product selling here.
“Quite aber zu klein,gute Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pusheen questions
Answered from the same tracked data.









