Pusheen
FailBuyers convert on only 0.7% of searches, so Pusheen is a Fail.
- Flapen Score
- 46 / 100Ranks 1,273 of 2,560 Fashion niches · on the category median46
- Market size
- €50K/yr461K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 31%top-5 click share · 11 brands · 118 sellers
Flapen Score
Pusheen against its category
The dotted line is the Fashion average. Past it, Pusheen is stronger. Inside it, weaker.
Market
The Pusheen market on Amazon at a glance
Shoppers on Amazon Germany searched for Pusheen 461K times last year and spent an estimated €50K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.
- Searches, last 12 months
- 461K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €50Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- pusheen327K searches a year
02 · Price
A sale here is worth €15.44.
Listings sell for €15.44 on average, from €4.25 to €37.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €15.44 that is €0 to €2K a year per listing.
- Average price
- €15.44inside the $15 to $100 sweet spot
- Price range
- €4.25–€37.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #3,281 within Mädchen. It carries 192 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 64%
- Out of stock, average day
- 5.8%
- Average rank
- #3,281in Mädchen
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 192per listing
- Listings tracked
- 56
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Pusheen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pusheen Womens Pyjamas | Adults Ladies Cartoon Cat Nah White T-Shirt with Long Bottoms Pjs | Animal Anime Merchandise - Medium
- Price
- €23.15
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 3y ago

Aurora 61486 Sitzender Pusheen Offizieller Merchandise 23cm Stofftier Grau
- Price
- €22.15
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 3y ago

Pusheen the Cat Onesie für Mädchen | Kinder Teens Rosa Braun ODER Charakteroptionen Katze Pyjamas | Sherpa Fleece Kapuze mit Reißverschluss
- Price
- €25.74
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 4y ago

Aurora World Aurora 61518 Party Pusheen Small Eco-Friendly Plüschtier Grau
- Price
- €12.29
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 3y ago

Pusheen Mädchen Party T-Shirt | Junge Damen Lets Pawty Geburtstagstorte Grafik T-Shirt | Niedliche Kitty Leichte Internet-Katzenbekleidung | Entzückendes Tageswäsche-Merchandise-Geschenk
- Price
- €12.59
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2y ago
Trending
estimated 90-day click momentum
Pusheen the Cat Onesie für Mädchen | Kinder Teens Rosa Braun ODER Charakteroptionen Katze Pyjamas | Sherpa Fleece Kapuze mit Reißverschluss
- Price
- €25.74
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 4y ago

Pusheen Mädchen Party T-Shirt | Junge Damen Lets Pawty Geburtstagstorte Grafik T-Shirt | Niedliche Kitty Leichte Internet-Katzenbekleidung | Entzückendes Tageswäsche-Merchandise-Geschenk
- Price
- €12.59
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2y ago

Pusheen Girls Schwarzes Kurzarm-T-Shirt | Besen Besen Halloween | Schnurrender Hexenspaß mit Pusheen Junge Fans - 11-12 Jahre
- Price
- €11.10
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago

Pusheen Womens Pyjamas | Adults Ladies Cartoon Cat Nah White T-Shirt with Long Bottoms Pjs | Animal Anime Merchandise - Medium
- Price
- €23.15
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 3y ago

Pusheen Graues Sweatshirt für Mädchen | Niedlicher Pullover mit Kawaii-Katzengrafik | Langarmpullover für Kinder und Jugendliche | Gemütliches lässiges
- Price
- €17.82
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch date
Grupo Erik Ramen Bowl Schüssel Pusheen Cat Keramik Schale 9 x 16 cm 900 ml mit Stäbchen zum Essen - Kawaii Stuff Pusheen Geschenke Merch
- Price
- €21.89
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago

Pusheen Tassen- und Sockenset für Damen | Wadensocken mit Pusheen-Katze-Grafikdruck für Erwachsene und Keramiktasse in Rosa und Braun | Tasse für Heißgetränke mit getigerter Katze
- Price
- €13.88
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago

Pusheen The Cat Set of 4 Shaped Cork Coasters
- Price
- €6.66
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

Pusheen Graues Sweatshirt für Mädchen | Niedlicher Pullover mit Kawaii-Katzengrafik | Langarmpullover für Kinder und Jugendliche | Gemütliches lässiges
- Price
- €17.82
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

Pusheen Pizza None Schlüsselanhänger silberfarben Zinklegierung Fan-Merch Geschenke Katzen
- Price
- €9.23
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
118
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 71%
Open market
5%
- Pusheen the Cat36%
- Aurora28%
- Grupo Erik22%
- Puckator3%
- Get Trend3%
- SUNYOVIME2%
- Open — no brand owns it (5 brands, 5%)
Demand
Pusheen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Pusheen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pusheen327K/yr
- pusheen plush48K/yr
- pusheen kuscheltier26K/yr
- pusheen cat43K/yr
- pusheen backpack7K/yr
- pusheen rucksack5K/yr
- pushin5K/yr
Reviews and returns
What reviews say buyers love and hate about Pusheen
We read the reviews and the return reasons for every product selling here.
“Quite aber zu klein,gute Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pusheen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









