Is pullover damen profitable to sell on Amazon Germany?

The niche generates €328K/yr across 424 tracked products. 0 of 93 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the pullover damen niche?

105 brands and 190 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in pullover damen?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 10.9% — above our launch gate.

When does demand for pullover damen peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 12.0× the quietest.

What does it cost to enter the pullover damen niche?

Listings span €6.16–€70.17; the average listing price is €18.85 (sweet spot $15–$100). The average incumbent carries 2,856 reviews — the moat a new listing must climb.

pullover damen

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but soft demand (-63.9% this quarter) keeps it on the watch list.

Competition

Incredible7%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Great€18.85

avg listing price — sweet spot $15–$100

Price range

Great€6.16–€70.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good€328K

€328K/yr · 11.6M searches

Review moat

Okay2,855.97

avg incumbent reviews — the moat a new listing must climb

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-63.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, pullover damen is a €328K/yr Amazon Germany market (11.6M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pullover damen market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: €566K–€754K; units × avg price
Conversion rate: 0.1%
Avg BSR: #428
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 10.1%
Avg brand age: 45 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

105 rising

Sellers

190

Top-5 brand share

40%

Top 20: 70%

Top-5 click share

Top 20: 20%

Open market

65%

Amazon Essentials13%
ONLY8%
Tanmolo5%
Cuptacc3%
RIROW3%
Basic Treasure3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.0×

Open Trend

Top pullover damen search terms

pullover für damen1.1M/yr +4.1%0.1% conv.
langarmshirt damen1.3M/yr -55.4%0.2% conv.
hoodie damen1.2M/yr -49.2%0.2% conv.
sweatshirt damen1.1M/yr -59.4%0.1% conv.
pullover damen2.9M/yr -89.3%0.1% conv.
damen pullover940K/yr -83.7%0.1% conv.
pullover damen frühling75K/yr +35.3%0.2% conv.
pullover & strickjacken für damen697K/yr -70.1%0.0% conv.
only pullover damen510K/yr -85.0%0.1% conv.
kapuzenpullover damen168K/yr -60.2%0.1% conv.

All search terms

Top pullover damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GetGigt 3er Pack Langarmshirt Damen Rundhlas Slim Fit Y2K Top Longsleeve Basic Unterhemd T-Shirts Langarm Dehnbar Trendy Oberteile(M Schwarz Weiß Kaffeebraun)

GetGigt€23.534.3★116 rev

Damen Langarmshirt Rundhals Slim Fit Rippstrick Oberteil - Langarm Basic Tee Shirt Y2K T-Shirt Crop Tops Kaffee M

RIROW€11.954.3★156 rev

Amazon Essentials Damen Oversize Fleece-Kapuzenpullover Hoodie Schwarz S

Amazon Essentials€21.184.8★90 rev

Amazon Essentials Damen Fair-Isle Oversize-Pullover mit Rundhalsausschnitt Creme Karamell Gestricktes Zickzackmuster M

Amazon Essentials€23.434.5★200 rev

Tanmolo Pullover Damen Hoodie V-Ausschnitt Kapuzenpullover Knopfleiste Leichter Strickpullover Langarm Sweatshirt Tops Khaki-Melange XL

Tanmolo€19.784.3★245 rev

Newest

by launch date

Amazon Essentials Damen Oversize Fleece-Kapuzenpullover Hoodie Schwarz S

Amazon Essentials€21.1890 rev

3mo ago

Amazon Essentials Damen Oversize Fleece-Pullover Sweatshirt mit V-Ausschnitt Schwarz L

Amazon Essentials€21.4988 rev

3mo ago

Fisoew Pullover Damen Rundhals Langarm Sweatshirts Seiten Schlitz Langarmshirts Elegant Basic Pulli Loose Tunika Tops Casual Oberteile Schwarz XL

Fisoew€10.4715 rev

5mo ago

WIHOLL Pullover Damen Kurzarm Sommer Elegant T Shirt Leicht V-Ausschnitt Stretch Oberteile Basic Strickpullover Tops Weiß XL

WIHOLL€16.56886 rev

8mo ago

Amazon Essentials Damen Fair-Isle Oversize-Pullover mit Rundhalsausschnitt Creme Karamell Gestricktes Zickzackmuster M

Amazon Essentials€23.43200 rev

8mo ago

What buyers say about pullover damen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Passt”

Komfort insgesamt17%

“Bequem- auch nach der Wäsche top”

Qualität insgesamt13%

“Super Qualität”

Weiches Gefühl9%

“Soft und schön”

Farbe7%

“Coole Farben,angenehme Qualität passt prima”

Materialqualität4%

“Material super”

Preis-Leistungs-Verhältnis4%

“Preisleistung ok”

beworben Vs Tatsächliches Produkt3%

“Es sieht genauso aus, wie auf den Produktbildern”

Form/Stil2%

“Süßer Pullover”

Wärme1%

“warm”

What buyers complain about

Gesamtgröße29%

“Lose fit”

Qualität insgesamt7%

“Nicht unbedingt beste Qualität”

Farbe6%

“Etwas bunt”

Länge3%

“Ein kleiner Nachteil ist jedoch die Länge: Das Sweatshirt fällt etwas kürzer aus als erwartet”

Materialqualität3%

“Material enttäuschend”

Ärmelpassform3%

“Die Ärmel fallen zu lang aus”

Knötchenbildung/Fusselbildung2%

“leichtes Pilling nach dem Waschen”

beworben Vs Tatsächliches Produkt2%

“Sieht anders aus als in der Produktbeschreibung”

Preis-Leistungs-Verhältnis2%

“Schade für 30€”

Form/Stil2%

“Sie ist für mich daher nicht elegant, wie gedacht,”

Top return reasons

Gesamtgröße35%

Länge15%

Materialqualität8%

Farbe6%

Breite6%

Ärmelpassform5%

Qualität insgesamt4%

Transparenz3%

Dünn3%

Armpassform2%

Common questions

Is pullover damen profitable to sell on Amazon Germany?: The niche generates €328K/yr across 424 tracked products. 0 of 93 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the pullover damen niche?: 105 brands and 190 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in pullover damen?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 10.9% — above our launch gate.
When does demand for pullover damen peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
What does it cost to enter the pullover damen niche?: Listings span €6.16–€70.17; the average listing price is €18.85 (sweet spot $15–$100). The average incumbent carries 2,856 reviews — the moat a new listing must climb.