protein essen
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€13.45avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay€0.93–€23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad€71K€71K/yr · 515K searches
Review moat
Bad23,091.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, protein essen is a €71K/yr Amazon Germany market (515K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
protein essen market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- €202K–€269K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 87%
- Out of stock
- 7.8%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
91
Top-5 brand share
82%
Top 20: 98%
Top-5 click share
33%
Top 20: 58%
Open market
16%
- Amazon Essentials73%
- Maggi2%
- Basic Treasure2%
- Komfokore2%
- SINOPHANT2%
- Barilla2%
- Open — no brand owns it (18 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.9×
Top protein essen search terms
- amazon essentials204K/yr
- amazon basics kleidung damen118K/yr
- essentials64K/yr
- bolognese34K/yr
- bolognese sauce27K/yr
- amazon essentials damen top8K/yr
- amazon basics damen11K/yr
- 3foodies bolognese6K/yr
- amazon essentials kleidung damen9K/yr
- amazon essential7K/yr
Top protein essen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Schwarz L
Amazon Essentials€10.534.5★69,727 rev
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt Schmale Passform 2er-Pack Schwarz/Weiß M
Amazon Essentials€13.164.5★17,550 rev
Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Weiß M
Amazon Essentials€11.004.5★69,727 rev
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt Schmale Passform 2er-Pack Schwarz L
Amazon Essentials€13.324.5★17,550 rev
Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 32W
Amazon Essentials€14.894.2★39,461 rev
Newest
by launch date
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt schmale Passform 2er-Pack Schwarz/Oliv Large
Amazon Essentials€9.0417,550 rev
FINETOO 5er Pack Unterhosen Damen Baumwolle Unterwäsche Frauen Brazilian Slip Baumwoll Spitze Underwear Soft Hipster Sexy Panties Atmungsaktiv Pantys Unterhose Mehrpack S-XL M
FINETOO€9.761,247 rev
Komfokore 4pcs Tank Tops für Damen ärmelloses Unterhemden Schichtung Tanks Schwarz/Grau/Weiß/Rosa XL
Komfokore€20.37279 rev
YouShow 10 Paar Sneaker Socken Herren Damen Kurz Sportsocken Atmungsaktive Baumwolle Laufsocken Weiß 39-42
YouShow€10.506,923 rev
Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz Grau Weiß Marineblau Anthrazit (5er-pack) XXL
FM London€21.4111,885 rev
Trending
90-day click momentumAmazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 32W
Amazon Essentials€14.894.2★
Amazon Essentials Herren 25cm Cargo-Shorts in klassischer Passform (erhältlich in Big & Tall) Schwarz 32W
Amazon Essentials€16.784.2★
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt schmale Passform 2er-Pack Schwarz/Oliv Large
Amazon Essentials€9.044.5★
Amazon Essentials Damen Bateau-Ausschnitt T-Shirt mit 3/4-Ärmeln Schmale Passform Blau M
Amazon Essentials€10.054.4★
Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz Grau Weiß Marineblau Anthrazit (5er-pack) XXL
FM London€21.414.4★
What buyers say about protein essen
What buyers praise and complain about, mined from review topics.What buyers love
“Super bequem”
“Passt”
“Super Produkt”
“Preis Leistung ok”
“Schmeckt super”
“softes Material”
“Super angenehmes Material”
“Produkt, man sieht auf den Bildern sofort den Unterschied”
“guter Geschmack”
“Easy Peasy”
What buyers complain about
“Slips sind zu klein”
“Qualität leider 0”
“Außerdem super dünn”
“sie sind leicht transparent”
“Die Milch schmeckt seltsam”
“Geschmacksache”
“Nicht gerade berauschenden Tragekonfort”
“Material eher sehr elastisch nicht fest”
“was echt schade ist für den Preis”
“Löcher”
Top return reasons
Common questions
- Is protein essen profitable to sell on Amazon Germany?
- The niche generates €71K/yr across 71 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the protein essen niche?
- 24 brands and 91 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in protein essen?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 1.5%.
- When does demand for protein essen peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.9× the quietest.
- What does it cost to enter the protein essen niche?
- Listings span €0.93–€23.29; the average listing price is €13.45 (sweet spot $15–$100). The average incumbent carries 23,092 reviews — the moat a new listing must climb.