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Pride

Maybe

Search demand grew +303.5% this quarter. But shoppers spend only $40K a year here, so Pride is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 2,560 Fashion niches · +8 vs the category median of 46
Market size
€40K/yr228K searches / yr
90-day growth
+303.5%search demand this quarter
Competition
61%top-5 click share · 17 brands · 22 sellers

Flapen Score

Pride against its category

The dotted line is the Fashion average. Past it, Pride is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pride market on Amazon at a glance

Shoppers on Amazon Germany searched for Pride 228K times last year and spent an estimated €40K. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +303.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+303.5%
Conversion, latest week
1.9%
Market size, estimated
€40Ka year
Peak month
July16.4× the quietest month
Top search term
pride135K searches a year

02 · Price

A sale here is worth €9.09.

Listings sell for €9.09 on average, from €3.80 to €16.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €9.09 that is €909 to €2K a year per listing.

Average price
€9.09under the $15 to $100 sweet spot
Price range
€3.80–€16.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€909–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #824 within Bijouterie. It carries 245 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#824in Bijouterie
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
245per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pride products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€8K€12K€16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

22

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

27%

  • Made by Nami46%
  • TRIXES7%
  • Roits6%
  • PHOGARY5%
  • GAWILO4%
  • INCYLENCE4%

Demand

Pride search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 16.4×

Search terms

Top Pride search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pride135K/yr
  • pride accessoires43K/yr
  • lgbtq accessoires19K/yr
  • csd accessoires9K/yr
  • regenbogen accessoires17K/yr
  • csd pride4K/yr

Reviews and returns

What reviews say buyers love and hate about Pride

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gesamtgröße25%−0.19

klein

Es war dieser "Auf dem Foto sah der viel größer aus"-Moment. 7,5 cm misst er insgesamt.

Dazu ist der Stift kleiner als gedacht

Benutzerfreundlichkeit10%−0.15

Leider unbrauchbar

Haftung/Klebrigkeit10%−0.08

Kleber hält nicht so gut geht nach dem duschen ab

Farbe7%+0.60

Recht blass

die Farbintensität fällt je nach Hauttyp und Druck deutlich unterschiedlich aus.

Farben verschmieren schnell

Preis-Leistungs-Verhältnis3%−0.02

Bei einem Preis von stolzen 7,99 € gibt es daher inbsgesamt nur drei Sterne

Love

Qualität insgesamt21%

Top Quality

Veranstaltungen ideal

Gutes Produkt

Farbe10%+0.60

Farbenfrohes Pride-Set

Die Farben sind kräftig

Wie beschrieben sind die Farben aufgedruckt

Gesamtgröße9%−0.19

Reguläre Größe bestellen

Als gut passt

die Passform auch.

Benutzerfreundlichkeit9%−0.15

Sehr praktisch ist die Bedienung: Die Farbe lässt sich über ein kleines Drehrad einfach herausdrehen und bei Nichtgebrauch wieder einfahren

Die Handhabung ist einfach, wodurch auch Kinder gut damit zurechtkommen

Die Anwendung ist zwar einfach,

Komfort insgesamt7%+0.93

Super bequem

und angenehm zu tragen

Return

1.2% Return rate 0% Fixable by listing

Gesamtgröße37%▆█▁▁▆▅

klein

Es war dieser "Auf dem Foto sah der viel größer aus"-Moment. 7,5 cm misst er insgesamt.

Dazu ist der Stift kleiner als gedacht

Qualität insgesamt18%▁▁▁▁▁█

Unpraktisch und schwankende Qualität

Breite13%▁▁▁▁▁█
Lücke/Loch5%▁▁█▁▁▁
Materialqualität3%█▁▁▁▁▁

FAQ

Common Pride questions

Answered from the same tracked data.