Poncho Damen

Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €190K a year.

Searches, last 12 months

857K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

0.8%

Market size, estimated

€190Ka year

Peak month

October2.9× the quietest month

Top search term

poncho damen353K searches a year

Listings sell for €26.99 on average, from €4.78 to €90.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €26.99 that is €0 to €3K a year per listing.

Average price

€26.99inside the $15 to $100 sweet spot

Price range

€4.78–€90.29

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

€0–€3K

Returns

3.3%of orders · Amazon Germany median 1.1%

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #36 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,974 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

94%

Out of stock, average day

17.8%

Average rank

#36in Dessous, Nacht- & Lounge-Wäsche

Average rating

4.19 starsAmazon Germany average 4.37 stars

Average reviews

1,974per listing

Listings tracked

48

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months