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poloshirt herren langarm

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but soft demand (-44.4% this quarter) keeps it on the watch list.

Market size 14Growth 3Conversion 7Competition 96Returns 10Price range 84Avg price 92Brand share 95Review moat 81Quality gap 89

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Great€21.65

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€9.74–€49.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great376.47

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€57K

€57K/yr · 490K searches

Returns

Bad9.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-44.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, poloshirt herren langarm is a €57K/yr Amazon Germany market (490K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

poloshirt herren langarm market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€65K–€87K
units × avg price
Conversion rate
0.5%
Avg BSR
#405
Page quality
0%
Prime
92%
Sponsored
86%
Out of stock
13.2%
Avg brand age
49 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

100

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

15%

Top 20: 39%

Open market

55%

  • Cavva13%
  • VMSUCIJ8%
  • SwissWell7%
  • JACKETOWN6%
  • zitysport6%
  • QIXING5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Top poloshirt herren langarm search terms

  • poloshirt herren langarm217K/yr
  • langarm poloshirt herren64K/yr
  • poloshirt langarm herren54K/yr
  • herren poloshirt langarm48K/yr
  • polo langarm herren24K/yr
  • poloshirt langarm12K/yr
  • poloshirt herren langarm baumwolle13K/yr
  • langarm poloshirt herren baumwolle13K/yr
  • polohemd langarm herren10K/yr
  • langarm polo herren11K/yr
All search terms

Top poloshirt herren langarm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5732%€1K3%€2K4%€2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about poloshirt herren langarm

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße32%

“Passt”

Qualität insgesamt25%

“Qualität super”

Preis-Leistungs-Verhältnis9%

“Schönes und preiswertes Baumwollpoloshirt”

Komfort insgesamt8%

“Komfortabel”

beworben Vs Tatsächliches Produkt8%

“ok. alles wie beschrieben”

Farbe3%

“Passt perfekt, schöne Farbe”

Form/Stil2%

“Sehr schönes Polo Shirt, auch nach mehreren Wäschen formstabil und hält die Farbe”

Design insgesamt2%

“Sieht echt hübsch aus”

Materialqualität2%

“sehr angenehmes Material”

Geschenk Zweck1%

“Super Geschenk für meinen Mann”

What buyers complain about

Gesamtgröße23%

“passt nicht”

Ärmelpassform17%

“Ärmel schrumpfen”

Materialqualität9%

“Zu klein und Material nicht so gut”

Farbe9%

“Die Farbe ist nicht so leuchtend oder hell wie auf dem Foto”

Qualität insgesamt4%

“Was ist das für eine Qualität?”

Kragenqualität3%

“Etwas steifer harten Kragen”

beworben Vs Tatsächliches Produkt3%

“Entspricht nicht dem Foto”

Nähen/Finish/Polieren2%

“Die Nähte an den Knöpfen schon beim Auspacken ausgefranst,”

Falten2%

“komplett knittriges Material, selbst nach dem Bügeln.”

Komfort insgesamt2%

“Unangenehm”

Top return reasons

Gesamtgröße48%
Farbe11%
Materialqualität8%
Ärmelpassform6%
Qualität insgesamt4%
Länge4%
Dünn3%
Armpassform2%
Breite2%
beworben Vs Tatsächliches Produkt1%

Common questions

Is poloshirt herren langarm profitable to sell on Amazon Germany?
The niche generates €57K/yr across 163 tracked products. 0 of 58 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the poloshirt herren langarm niche?
44 brands and 100 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in poloshirt herren langarm?
Top complaints mined from reviews: Gesamtgröße, Ärmelpassform, Materialqualität. The return rate is 9.2% — above our launch gate.
When does demand for poloshirt herren langarm peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 10.1× the quietest.
What does it cost to enter the poloshirt herren langarm niche?
Listings span €9.74–€49.49; the average listing price is €21.65 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.