poloshirt damen
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great€17.05avg listing price — sweet spot $15–$100
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Price range
Great€7.45–€40.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,775.37avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad€66K€66K/yr · 727K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, poloshirt damen is a €66K/yr Amazon Germany market (727K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
poloshirt damen market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €68K–€85K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #341
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 86%
- Out of stock
- 11.2%
- Avg brand age
- 45 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
86
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
16%
Top 20: 38%
Open market
43%
- Amazon Essentials16%
- 33,000ft13%
- Fruit of the Loom9%
- Tommy Hilfiger6%
- Levi's6%
- Cicy Bell6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×
Top poloshirt damen search terms
- poloshirt damen379K/yr
- poloshirts für damen57K/yr
- poloshirt damen kurzarm37K/yr
- damen poloshirt kurzarm31K/yr
- damen poloshirt20K/yr
- poloshirt damen langarm49K/yr
- poloshirt damen baumwolle12K/yr
- polo shirt damen20K/yr
- golf shirt damen14K/yr
- polo shirts für damen9K/yr
Top poloshirt damen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Damen Poloshirt Kurzarm Golfshirt UPF50+ Sommer Wanderbluse Schnelltrocknendes Sportshirt Outdoor Atmungsaktives Polohemd für Golfen Tennis Arbeit Dunkelblau M
33,000ft€18.004.0★99 rev
Levis Damen Housemark Polo Shirt Caviar M
Levi's€13.774.4★416 rev
Fruit of the Loom Lady-fit Premium Polo Shirt
Fruit of the Loom€8.073.8★7,213 rev
Amazon Essentials Damen Poloshirt Kurzarm Normale Passform Salbeigrün XX-Large
Amazon Essentials€11.694.1★8,033 rev
Poloshirt Damen Kurzarm UPF 50+ Leichtgewichtiger Sommer Sonnenschutz Shirt V-Neck Elegante UV Tshirt Basic Polohemd Sommer Top Schnell Trocknende Golfen Tennis Sport Shirt (BK XL)
DEHORU€10.754.2★11 rev
Newest
by launch date
Rapbin Poloshirt Damen T-Shirt Kurzarm Sportshirt 1/4 Reißverschluss Golf Tennis Shirt UPF 50+ Sport Oberteil UPF 50+ Leichtes Atmungsaktiv Fitness Laufshirt Wanderbekleidung Rosa M
Rapbin€13.9227 rev
Amazon Essentials Damen Poloshirt Kurzarm Normale Passform Salbeigrün XX-Large
Amazon Essentials€11.698,033 rev
Amazon Essentials Damen Kurzärmeliges Poloshirt mit normaler Passform Pastellgelb. M
Amazon Essentials€10.168,029 rev
Amazon Essentials Damen-Poloshirt Normale Passform kurzärmelig Hellrosa Größe M
Amazon Essentials€11.208,033 rev
Poloshirt Damen Kurzarm UPF 50+ Leichtgewichtiger Sommer Sonnenschutz Shirt V-Neck Elegante UV Tshirt Basic Polohemd Sommer Top Schnell Trocknende Golfen Tennis Sport Shirt (BK XL)
DEHORU€10.7511 rev
Trending
90-day click momentumRapbin Poloshirt Damen T-Shirt Kurzarm Sportshirt 1/4 Reißverschluss Golf Tennis Shirt UPF 50+ Sport Oberteil UPF 50+ Leichtes Atmungsaktiv Fitness Laufshirt Wanderbekleidung Rosa M
Rapbin€13.923.8★
Amazon Essentials Damen Poloshirt Kurzarm Normale Passform Salbeigrün XX-Large
Amazon Essentials€11.694.1★
Poloshirt Damen Kurzarm UPF 50+ Leichtgewichtiger Sommer Sonnenschutz Shirt V-Neck Elegante UV Tshirt Basic Polohemd Sommer Top Schnell Trocknende Golfen Tennis Sport Shirt (BK XL)
DEHORU€10.754.2★
Amazon Essentials Damen Kurzärmeliges Poloshirt mit normaler Passform Pastellgelb. M
Amazon Essentials€10.164.1★
Amazon Essentials Damen-Poloshirt Normale Passform kurzärmelig Hellrosa Größe M
Amazon Essentials€11.204.1★
What buyers say about poloshirt damen
What buyers praise and complain about, mined from review topics.What buyers love
“Sitzt super”
“Super Qualität”
“Bequemes Poloshirt – sportlich, elegant und angenehm zu tragen”
“werde mir noch andere Farben bestellen”
“ansonsten schönes Material”
“Hat meine Vorstellungen vollständig erfüllt”
“preis super”
“Sitzt super, ganz leicht, trocknet ultra schnell”
“Das Material fühlt sich weich”
“das Shirt behält nach dem Waschen seine Form.”
What buyers complain about
“Fällt zu klein aus”
“Material”
“Nicht besonders gute Qualität”
“schiefe Nähte schon vor der ersten Wäsche, deshalb zurück”
“Dickeres Pollo”
“Unangenehmer Geruch”
“Das Shirt eignet sich daher eher weniger zum Sport”
“aber bei Bewegung etwas weiter auseinander.”
Top return reasons
Common questions
- Is poloshirt damen profitable to sell on Amazon Germany?
- The niche generates €66K/yr across 166 tracked products. 0 of 62 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the poloshirt damen niche?
- 37 brands and 86 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in poloshirt damen?
- Top complaints mined from reviews: Gesamtgröße, Materialqualität, Qualität insgesamt. The return rate is 5.1% — above our launch gate.
- When does demand for poloshirt damen peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
- What does it cost to enter the poloshirt damen niche?
- Listings span €7.45–€40.80; the average listing price is €17.05 (sweet spot $15–$100). The average incumbent carries 1,775 reviews — the moat a new listing must climb.