Is Pokémon Merchandise profitable to sell on Amazon Germany?

Flapen scores Pokémon Merchandise 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €168K a year across 89 tracked products. 7 of the 19 products launched in the last year cleared the first-year sales bar. Search demand grew -13.9% in the last 90 days.

How competitive is the Pokémon Merchandise niche on Amazon Germany?

25 brands and 375 sellers compete in Pokémon Merchandise on Amazon Germany. The top 5 Pokémon Merchandise products take 23% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Pokémon Merchandise?

Pokémon Merchandise buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 0.8% of orders come back.

What does it cost to enter the Pokémon Merchandise niche?

Pokémon Merchandise sells for €28.90 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €0.79 to €542.23. The average product has 622 reviews, the count a new listing must catch up to.

Pokémon Merchandise

Maybe

An estimated 0.8% of orders come back. But prices span $0.79–$542.23, mostly outside the sweet spot, so Pokémon Merchandise is a Maybe.

Flapen Score: 50
50 / 100Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size: €168K/yr396K searches / yr
90-day growth: -13.9%search demand this quarter
Competition: 23%top-5 click share · 25 brands · 375 sellers

Flapen Score

Pokémon Merchandise against its category

The dotted line is the Fashion average. Past it, Pokémon Merchandise is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Pokémon Merchandise market on Amazon at a glance

Shoppers on Amazon Germany searched for Pokémon Merchandise 396K times last year and spent an estimated €168K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.

Searches, last 12 months: 396K
Growth, 90 days vs prior 90: -13.9%
Conversion, latest week: 1.5%
Market size, estimated: €168Ka year
Top search term: glurak80K searches a year

02 · Price

A sale here is worth €28.90.

Listings sell for €28.90 on average, from €0.79 to €542.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €28.90 that is €3K to €7K a year per listing.

Average price: €28.90inside the $15 to $100 sweet spot
Price range: €0.79–€542.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€7K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #458 within Jungen. It carries 622 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 57%
Prime listings: 71%
Out of stock, average day: 5.4%
Average rank: #458in Jungen
Average rating: 4.51 starsAmazon Germany average 4.37 stars
Average reviews: 622per listing
Listings tracked: 89

04 · Newcomers

7 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 19
Successful launches: 7Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Pokémon Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

375

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

23%

Top 20: 57%

Open market

14%

Brand 163%
Brand 27%
Brand 37%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (19 brands, 14%)

Demand

Pokémon Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Pokémon Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

glurak80K/yr -6.3%1.3% conv.
pokemon merch63K/yr -19.7%0.5% conv.
pokemon glurak54K/yr -22.0%1.3% conv.
pokemon karten glurak36K/yr -9.4%0.2% conv.
glurak karte14K/yr +21.7%0.4% conv.
feelinara17K/yr -6.8%2.1% conv.
pokemon merchandise17K/yr -21.0%0.3% conv.
pokemon sachen10K/yr +17.0%0.1% conv.
glurak ex20K/yr -27.0%0.4% conv.
sylveon10K/yr -15.3%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Pokémon Merchandise

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Sammlungsobjekte”

28%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.8%of orders come back

“Was man bekommt, ist kein garantierter Wert”

A buyer, on “Preis-Leistungs-Verhältnis”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Pokémon Merchandise questions

Answered from the same tracked data.

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