pokémon merchandise
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($0.79–$542.23) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€28.90avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Review moat
Good621.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€168K€168K/yr · 396K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad€0.79–€542.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, pokémon merchandise is a €168K/yr Amazon Germany market (396K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pokémon merchandise market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €173K–€231K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #458
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 57%
- Out of stock
- 5.4%
- Avg brand age
- 32 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
375
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
23%
Top 20: 57%
Open market
14%
- Pokémon63%
- BB-Toy-Trades7%
- Bübchen7%
- Jazwares3%
- Glurak3%
- Funko2%
- Open — no brand owns it (19 brands, 14%)
Demand
Weekly Amazon search volume, last 26 weeks — -13.9% search growth over the last 90 days.Top pokémon merchandise search terms
- glurak80K/yr
- pokemon merch63K/yr
- pokemon glurak54K/yr
- pokemon karten glurak36K/yr
- glurak karte14K/yr
- feelinara17K/yr
- pokemon merchandise17K/yr
- pokemon sachen10K/yr
- glurak ex20K/yr
- sylveon10K/yr
Top pokémon merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak Y-ex (4 Boosterpacks und 1 holografische Promokarte)
Pokémon€21.734.8★345 rev
Pokémon Glurak/Charizard Originals Retro-Kurzpyjama Rot 7-8 Jahre 128cm
Pokémon€15.384.3★143 rev
Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak X-ex (4 Boosterpacks und 1 holografische Promokarte)
Pokémon€21.534.8★422 rev
Pokémon PKW3723-30 cm Plüsch - Glurak offizielles Plüsch
Pokémon€19.474.8★793 rev
Pokémon-Sammelkartenspiel: Ultra-Premium-Kollektion Mega-Glurak X-ex (2 holografische Promokarten 18 Boosterpacks & Premium-Zubehör)
Pokémon€118.994.6★394 rev
Newest
by launch datePokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak Y-ex (4 Boosterpacks und 1 holografische Promokarte)
Pokémon€21.73345 rev
Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak X-ex (4 Boosterpacks und 1 holografische Promokarte)
Pokémon€21.53422 rev
Bübchen Pokémon Set 2-in-1 Shampoo & Duschgel Schiggy Bisasam (1x) Pikachu (2x) Schaumbad Glurak & Lapras (je 2x) Pflegecreme Dragoran (1x) + 1x zufälliges Legends-Duschgel Zufall kein Wunsch
Bübchen€17.515 rev
Pokemon Glurak EX Spezial-Kollektion - Deutsch NEU & OVP und BB-Toy-Trades-Toploader
BB-Toy-Trades€46.8422 rev
BB-Toy-Trades Glurak SVP-074 Karmesin & Purpur Paldeas Schicksale Promo Karte - DEUTSCH - Einzelkarte Fullart Holo
BB-Toy-Trades€31.7864 rev
Trending
90-day click momentum
Pokemon Jungen Schlafanzug Schwarz 128
Pokémon€16.784.2★
Pokémon Kids - Glurak - Bring The Heat Unisex Langarmshirt schwarz/orange 134/140
Pokémon€21.694.7★
Pokémon Glurak/Charizard Originals Retro-Kurzpyjama Rot 7-8 Jahre 128cm
Pokémon€15.384.3★
Pokemon Hoodie Girls Kids Game Gifts Sylveon Lilac Jumper Pullover 9-10 Jahre
Pokémon€18.894.5★
Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak Y-ex (4 Boosterpacks und 1 holografische Promokarte)
Pokémon€21.734.8★
What buyers say about pokémon merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“Super Ultra Premium Collection”
“Cooles Produkt”
“Beste Preisleistung”
“Wie beschrieben, alles bestens absolute Kaufempfehlung”
“Coole Geschenkidee”
“Mega Spiel”
“coolem Design”
“Passt”
“Riecht super”
“Das Bauen hat mir viel Spaß gemacht und auch die Anleitung ist verständlich und einfach”
What buyers complain about
“Was man bekommt, ist kein garantierter Wert”
“Flop”
“Anders als erwartet”
“War direkt beim ersten Benutzen kaputt”
“Von Amazon bezogen alles Dufte”
“Schießt nicht”
“die Figur schwer.”
“122 fällt kleiner aus”
“das war ein Geschenk an mich Selber zum Geburtstag leider waren die Packs Offen schade um das Geld.”
“Leider hat die Einladung nicht funktioniert”
Top return reasons
Common questions
- Is pokémon merchandise profitable to sell on Amazon Germany?
- The niche generates €168K/yr across 89 tracked products. 7 of 19 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pokémon merchandise niche?
- 25 brands and 375 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in pokémon merchandise?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.8%.
- What does it cost to enter the pokémon merchandise niche?
- Listings span €0.79–€542.23; the average listing price is €28.90 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.