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Plateau Stiefel Damen

Fail

Demand is soft, at -55.2% this quarter, so Plateau Stiefel Damen is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€6K/yr278K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
38%top-5 click share · 18 brands · 78 sellers

Flapen Score

Plateau Stiefel Damen against its category

The dotted line is the Fashion average. Past it, Plateau Stiefel Damen is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plateau Stiefel Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Plateau Stiefel Damen 278K times last year and spent an estimated €6K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
0.1%
Market size, estimated
€6Ka year
Peak month
October6.0× the quietest month
Top search term
plateau stiefel38K searches a year

02 · Price

A sale here is worth €42.64.

Listings sell for €42.64 on average, from €22.39 to €136.44. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €42.64 that is €0 to €4K a year per listing.

Average price
€42.64inside the $15 to $100 sweet spot
Price range
€22.39–€136.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
17.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #491 within Schuhe. It carries 468 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
12.6%
Average rank
#491in Schuhe
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
468per listing
Listings tracked
42

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Plateau Stiefel Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

78

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

24%

  • Brand 139%
  • Brand 219%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Plateau Stiefel Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Plateau Stiefel Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plateau stiefel38K/yr
  • platform boots31K/yr
  • plateau stiefel damen74K/yr
  • plateau boots19K/yr
  • plateau stiefeletten17K/yr
  • van hill14K/yr
  • boots plateau damen10K/yr
  • plateau boots damen schwarz9K/yr
  • stiefeletten damen plateau10K/yr
  • boots plateau7K/yr

Reviews and returns

What reviews say buyers love and hate about Plateau Stiefel Damen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Komfort insgesamt”
14%of negative reviews mention “Geruch”
17.7%of orders come back
“stinkt leider total und komische passform an fuß und waden”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plateau Stiefel Damen questions

Answered from the same tracked data.