Pj Masks Spielzeug
FailDemand is soft, at -33.6% this quarter, so Pj Masks Spielzeug is a Fail.
- Flapen Score
- 47 / 100Top 46% of 2,560 Fashion niches · +1 vs the category median of 4647
- Market size
- €51K/yr280K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 31%top-5 click share · 13 brands · 111 sellers
Flapen Score
Pj Masks Spielzeug against its category
The dotted line is the Fashion average. Past it, Pj Masks Spielzeug is stronger. Inside it, weaker.
Market
The Pj Masks Spielzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Pj Masks Spielzeug 280K times last year and spent an estimated €51K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €51Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- pj masks spielzeug92K searches a year
02 · Price
A sale here is worth €15.15.
Listings sell for €15.15 on average, from €4.64 to €43.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €15.15 that is €0 to €2K a year per listing.
- Average price
- €15.15inside the $15 to $100 sweet spot
- Price range
- €4.64–€43.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #669 within Jungen. It carries 1,099 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 77%
- Out of stock, average day
- 14.9%
- Average rank
- #669in Jungen
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,099per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pj Masks Spielzeug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PJ Masks Jungen Catboy Schlafanzug Blau 128
- Price
- €11.39
- Rating
- 4.4/5
- Reviews
- 656
- Age
- 6y ago

PJ Masks Jungen Catboy Schlafanzug Blau 98
- Price
- €13.06
- Rating
- 4.4/5
- Reviews
- 656
- Age
- 6y ago

PJ MASKS Jungen Gekko Schlafanzug Grün 98
- Price
- €12.91
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 6y ago

Dickie Toys PJ Masks 3-Pack Set Cars Auto Geschenkset bestehend aus: Cat-Car Owl-Glider und Gekko-Mobil 7 cm ab 3 Jahren
- Price
- €16.72
- Rating
- 4.4/5
- Reviews
- 3,755
- Age
- 8y ago

PJ Masken Jungen PJ Masken Schlafanzüge 7 mehrfarbig 122 (Herstellergröße: 6 - 7 Jahre)
- Price
- €16.37
- Rating
- 4.0/5
- Reviews
- 5,090
- Age
- 8y ago
Trending
estimated 90-day click momentum
PJ Masks Mädchen Schlafanzug Mehrfarbig 128
- Price
- €10.13
- Rating
- 4.7/5
- Reviews
- 898
- Age
- 6y ago

PJ Masks Mädchen Schlafanzug Mehrfarbig 122
- Price
- €9.88
- Rating
- 4.7/5
- Reviews
- 898
- Age
- 6y ago

PJ MASKS Jungen Gekko Schlafanzug Grün 98
- Price
- €12.91
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 6y ago

PJ Masks Jungen Gekko Schlafanzug Grün 128
- Price
- €12.28
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 6y ago

PJ Masks Mädchen Schlafanzug Mehrfarbig 98
- Price
- €9.30
- Rating
- 4.7/5
- Reviews
- 898
- Age
- 6y ago
Newest
by launch date
mm Tortendeko Kuchen Deko Spielzeug Set Minifiguren Tortendekoration Geschenke Mitgebsel Kindergeburtstag Party Dekoration Geburtstag Tortenfiguren Für MäDchen Junge Happy Birthday Cake Topper
- Price
- €8.25
- Rating
- 3.7/5
- Reviews
- 19
- Age
- 7mo ago

Ycaaeo 6 Stück Anime Figuren Game Figuren Spielzeug Cartoon Geburtstag Deko Torte Cupcake Figuren Kinderspielzeugpuppen Anime Party Kuchen Dekoration Figuren
- Price
- €9.56
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

PJ Masks Power Heroes PJ Heldenfahrzeug umbaubares Heldenblitz Fahrzeug der Powerhelden mit 3 Modi Lichtern und Sounds
- Price
- €25.88
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 3y ago

PJ Masks Power Heroes Power Hauptquartier Spielset mit Auto und Figur Spielzeug für Jungen und Mädchen
- Price
- €19.72
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 3y ago

tonies Hörfigur für Toniebox PJ Masks Zeit EIN Held zu Sein Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 78 Minuten
- Price
- €11.99
- Rating
- 4.8/5
- Reviews
- 1,182
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
111
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 75%
Open market
14%
- PJ Masks61%
- tonies8%
- Jada6%
- Joytoy5%
- Ycaaeo4%
- Multiprint3%
- Open — no brand owns it (7 brands, 14%)
Demand
Pj Masks Spielzeug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Pj Masks Spielzeug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pj masks spielzeug92K/yr
- pj masks80K/yr
- pj mask53K/yr
- pj masks tonie12K/yr
- pj masks figuren9K/yr
- pj mask spielzeug7K/yr
- catboy6K/yr
- pyjamahelden7K/yr
- tonie pj mask6K/yr
- pjmask5K/yr
Reviews and returns
What reviews say buyers love and hate about Pj Masks Spielzeug
We read the reviews and the return reasons for every product selling here.
“Fällt klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pj Masks Spielzeug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









