pj masks spielzeug
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€15.15avg listing price — sweet spot $15–$100
Price range
Good€4.64–€43.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,098.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€51K€51K/yr · 280K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pj masks spielzeug is a €51K/yr Amazon Germany market (280K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pj masks spielzeug market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €45K–€61K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #669
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 43%
- Out of stock
- 14.9%
- Avg brand age
- 48 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
111
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
31%
Top 20: 75%
Open market
14%
- PJ Masks61%
- tonies8%
- Jada6%
- Joytoy5%
- Ycaaeo4%
- Multiprint3%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top pj masks spielzeug search terms
- pj masks spielzeug92K/yr
- pj masks80K/yr
- pj mask53K/yr
- pj masks tonie12K/yr
- pj masks figuren9K/yr
- pj mask spielzeug7K/yr
- catboy6K/yr
- pyjamahelden7K/yr
- tonie pj mask6K/yr
- pjmask5K/yr
Top pj masks spielzeug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PJ Masks Jungen Catboy Schlafanzug Blau 128
PJ Masks€11.394.4★656 rev
PJ Masks Jungen Catboy Schlafanzug Blau 98
PJ Masks€13.064.4★656 rev
PJ MASKS Jungen Gekko Schlafanzug Grün 98
PJ Masks€12.914.7★813 rev
Dickie Toys PJ Masks 3-Pack Set Cars Auto Geschenkset bestehend aus: Cat-Car Owl-Glider und Gekko-Mobil 7 cm ab 3 Jahren
Jada€16.724.4★3,755 rev
PJ Masken Jungen PJ Masken Schlafanzüge 7 mehrfarbig 122 (Herstellergröße: 6 - 7 Jahre)
PJ Masks€16.374.0★5,090 rev
Newest
by launch date
mm Tortendeko Kuchen Deko Spielzeug Set Minifiguren Tortendekoration Geschenke Mitgebsel Kindergeburtstag Party Dekoration Geburtstag Tortenfiguren Für MäDchen Junge Happy Birthday Cake Topper
Luclay€8.2519 rev
Ycaaeo 6 Stück Anime Figuren Game Figuren Spielzeug Cartoon Geburtstag Deko Torte Cupcake Figuren Kinderspielzeugpuppen Anime Party Kuchen Dekoration Figuren
Ycaaeo€9.5621 rev
PJ Masks Power Heroes PJ Heldenfahrzeug umbaubares Heldenblitz Fahrzeug der Powerhelden mit 3 Modi Lichtern und Sounds
PJ Masks€25.88220 rev
PJ Masks Power Heroes Power Hauptquartier Spielset mit Auto und Figur Spielzeug für Jungen und Mädchen
PJ Masks€19.72289 rev
tonies Hörfigur für Toniebox PJ Masks Zeit EIN Held zu Sein Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 78 Minuten
tonies€11.991,182 rev
Trending
90-day click momentum
PJ Masks Mädchen Schlafanzug Mehrfarbig 128
PJ Masks€10.134.7★
PJ Masks Mädchen Schlafanzug Mehrfarbig 122
PJ Masks€9.884.7★
PJ MASKS Jungen Gekko Schlafanzug Grün 98
PJ Masks€12.914.7★
PJ Masks Jungen Gekko Schlafanzug Grün 128
PJ Masks€12.284.7★
PJ Masks Mädchen Schlafanzug Mehrfarbig 98
PJ Masks€9.304.7★
What buyers say about pj masks spielzeug
What buyers praise and complain about, mined from review topics.What buyers love
“Geschenk für Enkel”
“Wird gut genutzt”
“Ansonsten recht gut verarbeitet”
“Die Figuren sehen toll aus, keine Frage”
“Preisleistung mega”
“Super Spielzeug”
“coole Soundeffekte”
What buyers complain about
“Fällt klein aus”
“nicht sehr stabil”
Top return reasons
Common questions
- Is pj masks spielzeug profitable to sell on Amazon Germany?
- The niche generates €51K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the pj masks spielzeug niche?
- 13 brands and 111 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in pj masks spielzeug?
- Top complaints mined from reviews: Gesamtgröße, Stärke. The return rate is 1.1%.
- When does demand for pj masks spielzeug peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the pj masks spielzeug niche?
- Listings span €4.64–€43.68; the average listing price is €15.15 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.