Is piercing set profitable to sell on Amazon Germany?

The niche generates €74K/yr across 64 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the piercing set niche?

39 brands and 59 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in piercing set?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.9%.

When does demand for piercing set peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the piercing set niche?

Listings span €4.38–€16.12; the average listing price is €9.32 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.

piercing set

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but prices mostly outside the sweet spot ($4.38–$16.12) keeps it on the watch list.

Brand share

Great43%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good560.98

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.32

avg listing price — sweet spot $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€74K

€74K/yr · 436K searches

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Price range

Bad€4.38–€16.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, piercing set is a €74K/yr Amazon Germany market (436K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

piercing set market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €56K–€75K; units × avg price
Conversion rate: 1.8%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 10.2%
Avg brand age: 34 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

31%

Top 20: 63%

Open market

52%

Rayyl13%
AceFun9%
Adramata9%
Crdifu6%
ESHIONER6%
Gojewen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top piercing set search terms

piercing set186K/yr -10.4%1.1% conv.
lippenpiercing100K/yr -16.8%1.1% conv.
tragus piercing titan18K/yr +9.8%0.5% conv.
piercing lippe25K/yr -16.1%1.1% conv.
titan piercing21K/yr -15.1%0.1% conv.
piercing titan22K/yr -17.5%0.2% conv.
titan helix piercing13K/yr -18.1%0.3% conv.
helix titan11K/yr -5.7%0.6% conv.
labret12K/yr -10.9%0.4% conv.
piercing labret11K/yr -13.9%0.6% conv.

All search terms

Top piercing set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rayyl 42 Stück Piercing Nadeln Set 12G 14G 16G 18G 20G Nadel und 4 Stück Plastic Clamps für Piercing Zubehör Tools

Rayyl€8.824.2★156 rev

AceFun 85 Stück gemischte Größe Piercing Kit Schmuck Edelstahl Lippe Nase Zunge Tragus Knorpel Daith Eeybrow Bauchnabel Ringe Körper Piercing Tools 14G 16G 18G 20G

AceFun€12.144.4★66 rev

Crdifu 20er Lippenpiercing Labret Stecker Retainer Set Bioflex Flexibel Kunststoff 16 Gauge 6/8/10mm Bar Tragus Ohr Piercing Schmuck

Crdifu€9.493.9★1,776 rev

Adramata 16G/18G Tragus Helix Labret Piercing Innengewinde Nasenpiercing Stecker Lippenpiercing Hypoallergen Knorpel Conch Ohrringe Piercing Ohr 6/8/10MM

Adramata€13.004.2★245 rev

Tucnoeu 6 Stück Tragus Piercing Silber Lippenpiercing Tragus Piercing Ohrpiercing Helix Piercings Chirurgenstahl Schmuck Set 8mm Stab mit Zirkonia für Männer und Frauen

Tucnoeu€4.974.1★97 rev

Newest

by launch date

ZS 7 Stücke Lippenpiercing Edelstahl Sternopal Zirkonia 16G C-förmige U-förmige Lippenringe Knorpe Helix Ohrringe Innengewinde für Damen Herren (C-förmige Lippenringe 10mm)

ZS€12.2812 rev

10mo ago

Adramata 16G/18G Tragus Helix Labret Piercing Innengewinde Nasenpiercing Stecker Lippenpiercing Hypoallergen Knorpel Conch Ohrringe Piercing Ohr 6/8/10MM

Adramata€13.00245 rev

1y ago

Adramata 16G/18G Tragus Helix Labret Piercing Innengewinde Nasenpiercing Stecker Lippenpiercing Hypoallergen Knorpel Conch Ohrringe Piercing Ohr 6/8/10MM

Adramata€13.00245 rev

1y ago

LOLIAS 16G 18G Piercing Taper Insertion Piercing Kugel Aufdreher Piercing Nadeln Edelstahl Piercing Set Selber Stechen für Ohr Nase Lippe Bauch

LOLIAS€9.15116 rev

1y ago

AceFun 85 Stück gemischte Größe Piercing Kit Schmuck Edelstahl Lippe Nase Zunge Tragus Knorpel Daith Eeybrow Bauchnabel Ringe Körper Piercing Tools 14G 16G 18G 20G

AceFun€12.1466 rev

1y ago

What buyers say about piercing set

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Benutzerfreundlichkeit19%

“Super easy”

Preis-Leistungs-Verhältnis15%

“wenig Geld”

beworben Vs Tatsächliches Produkt8%

“Tut seinen Job”

Gesamtgröße6%

“Passt perfekt”

Komfort insgesamt4%

“Auch nach längerem Tragen fühlen sie sich noch bequem an”

Helligkeit/Glanz/Glühen2%

“Perfekt glänzend”

Gewicht leicht2%

“Sehr schön und super leicht”

Geschenk Zweck2%

“War ein Geschenk”

Materialqualität2%

“Das Material wirkt hochwertig”

What buyers complain about

Haltbarkeit22%

“Absolut unbrauchbar”

Qualität insgesamt17%

“damit definitiv schlechte billig Ware”

Gesamtgröße15%

“Leider nicht passend”

Kostbarer Edelstein7%

“Steine verschieden gross, alles unsortiert, würde ich so nicht nochmal bestellen”

Benutzerfreundlichkeit5%

“Die Klemmdinger sind sehr schwer zu nutzen”

Allergien5%

“oder Nickelallergie”

Metall Authentizität5%

“Es muss Nickel drin sein habe meine Ohrlöcher über 10 Jahren und auf einmal tun sie weh und sind vereitert”

Produktzustand2%

“Benutzt”

Dicke2%

“Leider ist der Knopf zum Schließen etwas dick”

Materialqualität2%

“Material ist nicht gut Lieber piersing Studio”

Top return reasons

Gesamtgröße55%

Qualität insgesamt7%

Funktionalität insgesamt5%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile4%

Metall Authentizität4%

Farbe3%

Materialqualität2%

Dicke2%

Verriegelungsmechanismus2%

Common questions

Is piercing set profitable to sell on Amazon Germany?: The niche generates €74K/yr across 64 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the piercing set niche?: 39 brands and 59 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in piercing set?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.9%.
When does demand for piercing set peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the piercing set niche?: Listings span €4.38–€16.12; the average listing price is €9.32 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.

piercing set

piercing set market data

Competition & brand share

Demand & seasonality

Top piercing set search terms

Top piercing set products on Amazon

Top sellers

Newest

Trending

What buyers say about piercing set

What buyers love

What buyers complain about

Top return reasons

Common questions

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