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Pferdekostüm

Fail

Demand is soft, at -85.5% this quarter, so Pferdekostüm is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€38K/yr97K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
46%top-5 click share · 19 brands · 32 sellers

Flapen Score

Pferdekostüm against its category

The dotted line is the Fashion average. Past it, Pferdekostüm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pferdekostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Pferdekostüm 97K times last year and spent an estimated €38K. The top 5 brands take 66% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
1.7%
Market size, estimated
€38Ka year
Top search term
pferdekostüm19K searches a year

02 · Price

A sale here is worth €23.15.

Listings sell for €23.15 on average, from €7.46 to €38.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €23.15 that is €0 to €2K a year per listing.

Average price
€23.15inside the $15 to $100 sweet spot
Price range
€7.46–€38.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
6.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #1,517 within Dessous, Nacht- & Lounge-Wäsche. It carries 249 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
77%
Out of stock, average day
18.0%
Average rank
#1,517in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
249per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pferdekostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

32

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

29%

  • Brand 124%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Pferdekostüm search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Pferdekostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pferdekostüm19K/yr
  • pferde kostüm10K/yr
  • pferd kostüm11K/yr
  • pferdekostüm erwachsene9K/yr
  • kostüm pferd8K/yr
  • pferdekostüm kinder15K/yr
  • pferde kostüm kinder8K/yr
  • pferde kostüm erwachsene4K/yr
  • kostüm pferd kinder6K/yr
  • pferd kostüm kinder5K/yr

Reviews and returns

What reviews say buyers love and hate about Pferdekostüm

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Geräuschpegel”
6.1%of orders come back
“Problem ist nur Sau laut alles drunter man sieht nix”
A buyer, on “Geräuschpegel”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pferdekostüm questions

Answered from the same tracked data.