Pfau

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months

412K

Growth, 90 days vs prior 90

-96.3%

Conversion, latest week

1.3%

Market size, estimated

€96Ka year

Peak month

February48.8× the quietest month

Top search term

pfau56K searches a year

Listings sell for €18.45 on average, from €4.86 to €139.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €18.45 that is €0 to €2K a year per listing.

Average price

€18.45inside the $15 to $100 sweet spot

Price range

€4.86–€139.12

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

7.3%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,363 within Dessous, Nacht- & Lounge-Wäsche. It carries 341 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

80%

Out of stock, average day

20.2%

Average rank

#1,363in Dessous, Nacht- & Lounge-Wäsche

Average rating

4.22 starsAmazon Germany average 4.37 stars

Average reviews

341per listing

Listings tracked

66

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months