Is Perlenohrringe profitable to sell on Amazon Germany?

Flapen scores Perlenohrringe 31 out of 100 on Amazon Germany, a Fail. Shoppers spend €112K a year across 6 tracked products. Search demand grew +2.3% in the last 90 days.

How competitive is the Perlenohrringe niche on Amazon Germany?

5 brands and 8 sellers compete in Perlenohrringe on Amazon Germany. The top 5 Perlenohrringe products take 97% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Perlenohrringe?

Perlenohrringe buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haltbarkeit, and Benutzerfreundlichkeit. An estimated 1.8% of orders come back.

When does demand for Perlenohrringe peak?

Search demand for Perlenohrringe on Amazon Germany peaks in Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Perlenohrringe niche?

Perlenohrringe sells for €8.81 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.10 to €11.54. The average product has 995 reviews, the count a new listing must catch up to.

Perlenohrringe

Fail

The top 5 brands take 100% of clicks, so Perlenohrringe is a Fail.

Flapen Score: 31
31 / 100Ranks 2,395 of 2,560 Fashion niches · −15 vs the category median of 46
Market size: €112K/yr692K searches / yr
90-day growth: +2.3%search demand this quarter
Competition: 97%top-5 click share · 5 brands · 8 sellers

Flapen Score

Perlenohrringe against its category

The dotted line is the Fashion average. Past it, Perlenohrringe is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Perlenohrringe market on Amazon at a glance

Shoppers on Amazon Germany searched for Perlenohrringe 692K times last year and spent an estimated €112K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months: 692K
Growth, 90 days vs prior 90: +2.3%
Conversion, latest week: 1.8%
Market size, estimated: €112Ka year
Peak month: December1.8× the quietest month
Top search term: perlenohrringe167K searches a year

02 · Price

A sale here is worth €8.81.

Listings sell for €8.81 on average, from €4.10 to €11.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €8.81 that is €7K to €9K a year per listing.

Average price: €8.81under the $15 to $100 sweet spot
Price range: €4.10–€11.54
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: €7K–€9K
Returns: 1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Schmuck. It carries 995 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #150in Schmuck
Average rating: 4.23 starsAmazon Germany average 4.37 stars
Average reviews: 995per listing
Listings tracked: 6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Perlenohrringe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Brand 162%
Brand 213%
Brand 313%
Brand 48%
Brand 53%
Open — no brand owns it (0%)

Demand

Perlenohrringe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Perlenohrringe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

perlenohrringe167K/yr -2.5%0.7% conv.
perlen ohrringe84K/yr +8.1%0.4% conv.
ohrringe perlen57K/yr +7.5%0.4% conv.
perlenohrringe hängend52K/yr +17.2%0.0% conv.
perlenohrringe silber 92566K/yr -8.3%1.1% conv.
perlenohrringe gold43K/yr -6.0%0.1% conv.
ohrringe perlen hängend23K/yr +17.6%0.0% conv.
perlenohrringe stecker29K/yr -6.7%0.9% conv.
creolen mit perlen20K/yr +11.2%0.0% conv.
perlen ohrringe 925 silber24K/yr -2.8%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Perlenohrringe

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.8%of orders come back

“der Preis hätte mich stutzig machen sollen sehen, billig aus und nichts von schön wie so oft beschrieben, leider habe ich sie jetzt erst aufgemacht.”

A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic