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Perlenkette

Maybe

Products sell for $36.49 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Perlenkette is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size
€250K/yr606K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
52%top-5 click share · 21 brands · 25 sellers

Flapen Score

Perlenkette against its category

The dotted line is the Fashion average. Past it, Perlenkette is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perlenkette market on Amazon at a glance

Shoppers on Amazon Germany searched for Perlenkette 606K times last year and spent an estimated €250K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €250K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
1.1%
Market size, estimated
€250Ka year
Peak month
December1.7× the quietest month
Top search term
perlenkette damen255K searches a year

02 · Price

A sale here is worth €36.49.

Listings sell for €36.49 on average, from €5.39 to €110.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €36.49 that is €4K to €9K a year per listing.

Average price
€36.49inside the $15 to $100 sweet spot
Price range
€5.39–€110.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,350 within Schmuck. It carries 686 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#1,350in Schmuck
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
686per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Perlenkette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

€0€12K€25K€37K€50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

52%

Top 20: 91%

Open market

34%

  • Halora20%
  • Valero Pearls15%
  • BABEYOND13%
  • LOLIAS7%
  • BERGERLIN6%
  • SEFORICO5%

Demand

Perlenkette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Perlenkette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perlenkette damen255K/yr
  • perlenkette130K/yr
  • perlenschmuck23K/yr
  • perlen schmuck18K/yr
  • kette perlen15K/yr
  • perlen kette18K/yr
  • süßwasserperlen kette16K/yr
  • perlenkette lang16K/yr
  • perlenkette damen echte perlen19K/yr
  • pearl necklace11K/yr

Reviews and returns

What reviews say buyers love and hate about Perlenkette

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Qualität insgesamt25%−0.14

Schlechte Qualität

aber ein wenig billig.

nicht die beste qualität

Gesamtgröße23%−0.08

aber winzig

Die Perlen sind eher klein und wirken daher zum Glück nicht so groß und klumpig

Stifte sind etwas zu kurz so dass ein fester Sitz nicht gegeben ist.

Haltbarkeit13%−0.19

Nach einmal Tragen kaputt

Preis-Leistungs-Verhältnis13%−0.17

Sollte bei den Preis nicht ao sein

Kostbarer Edelstein6%+0.09

Leider ist am Ende der Kerze der kleine Strassstein abgegangen

Love

Ketten/Schlüsselqualität27%+2.02

Die Kette ist sportlich, elegant und Edel

Super süße Kette

Ich liebe die Kette

Preis-Leistungs-Verhältnis12%−0.17

Preis - Leistung ist super

Für den Preis eine klare Kaufempfehlung

Schöner Modeschmuck für den Preis

Farbe11%+1.06

Ganz hübsch

Sehr hübsch

Qualität insgesamt10%−0.14

Top Qualität

Gute Qualität für den Preis

Er ist sehr gut

beworben Vs Tatsächliches Produkt9%+0.87

Der Artikel ist wie beschrieben zugestellt worden

Wie beschrieben, wunderbar

Artikel wie abgebildet und beschrieben

Return

5.2% Return rate 5% Fixable by listing

Gesamtgröße39%▅▇▇▅█▄

aber winzig

Die Perlen sind eher klein und wirken daher zum Glück nicht so groß und klumpig

Stifte sind etwas zu kurz so dass ein fester Sitz nicht gegeben ist.

Qualität insgesamt11%█▅▇▅▅▃

Schlechte Qualität

aber ein wenig billig.

nicht die beste qualität

Ketten/Schlüsselqualität7%▄▄▃▅▂█
beworben Vs Tatsächliches Produkt5%▃▁▁▃█▃
Nacken fit5%█▁▆▅▁▆

FAQ

Common Perlenkette questions

Answered from the same tracked data.