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Perlen Weihnachten

Fail

The top 5 brands take 100% of clicks, so Perlen Weihnachten is a Fail.

Flapen Score
34
34 / 100
Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46
Market size
€52K/yr166K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
62%top-5 click share · 4 brands · 41 sellers

Flapen Score

Perlen Weihnachten against its category

The dotted line is the Fashion average. Past it, Perlen Weihnachten is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perlen Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Perlen Weihnachten 166K times last year and spent an estimated €52K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
1.0%
Market size, estimated
€52Ka year
Top search term
pandora charms weihnachten55K searches a year

02 · Price

A sale here is worth €31.25.

Listings sell for €31.25 on average, from €6.44 to €53.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €31.25 that is €0 to €3K a year per listing.

Average price
€31.25inside the $15 to $100 sweet spot
Price range
€6.44–€53.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #560 within Bijouterie. It carries 387 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#560in Bijouterie
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
387per listing
Listings tracked
13

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Perlen Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 28%
  • Brand 34%
  • Brand 44%

Demand

Perlen Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 117.8× · 8 of 12 months tracked

Search terms

Top Perlen Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora charms weihnachten55K/yr
  • pandora schneeflocke11K/yr
  • pandora charms schneeflocke7K/yr
  • weihnachtsperlen9K/yr
  • pandora charm weihnachten13K/yr
  • perlen weihnachten15K/yr
  • weihnachts charms10K/yr
  • charms weihnachten9K/yr
  • charm weihnachten7K/yr
  • pandora weihnachten14K/yr

Reviews and returns

What reviews say buyers love and hate about Perlen Weihnachten

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Asymmetrie”
1.4%of orders come back
“Anhänger ist auch unsymmetrisch”
A buyer, on “Asymmetrie”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Perlen Weihnachten questions

Answered from the same tracked data.