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Perioden Unterwäsche

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 1.1% of searches, so Perioden Unterwäsche is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,560 Fashion niches · +10 vs the category median of 46
Market size
€319K/yr1.5M searches / yr
90-day growth
-4.4%search demand this quarter
Competition
53%top-5 click share · 14 brands · 22 sellers

Flapen Score

Perioden Unterwäsche against its category

The dotted line is the Fashion average. Past it, Perioden Unterwäsche is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perioden Unterwäsche market on Amazon at a glance

Shoppers on Amazon Germany searched for Perioden Unterwäsche 1.5M times last year and spent an estimated €319K. The top 5 brands take 72% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €319K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
1.1%
Market size, estimated
€319Ka year
Peak month
July1.7× the quietest month
Top search term
periodenunterschwäsche1.0M searches a year

02 · Price

A sale here is worth €18.41.

Listings sell for €18.41 on average, from €13.31 to €23.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €18.41 that is €9K to €14K a year per listing.

Average price
€18.41inside the $15 to $100 sweet spot
Price range
€13.31–€23.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€9K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #92 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,300 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#92in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
1,300per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Perioden Unterwäsche products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

€0€16K€32K€48K€64K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 87%

Open market

21%

  • ZVZK25%
  • TANSTC16%
  • DTUOMO12%
  • SHARICCA11%
  • INNERSY8%
  • Gladbecke7%

Demand

Perioden Unterwäsche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Perioden Unterwäsche search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • periodenunterschwäsche1.0M/yr
  • perioden unterwäsche125K/yr
  • menstruationsunterwäsche89K/yr
  • periodenunterwäsche66K/yr
  • periodenunterschwäsche starke blutung61K/yr
  • my mense periodenunterschwäsche9K/yr
  • periodenslip25K/yr
  • perioden unterwäsche starke blutung18K/yr
  • periodenunterschwäsche starke tage12K/yr
  • period underwear12K/yr

Reviews and returns

What reviews say buyers love and hate about Perioden Unterwäsche

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Komfort insgesamt”
46%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Perioden Unterwäsche questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data