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Pepino Lauflernschuhe

Fail

An estimated 14.4% of orders come back, so Pepino Lauflernschuhe is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€139K/yr708K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
11%top-5 click share · 19 brands · 130 sellers

Flapen Score

Pepino Lauflernschuhe against its category

The dotted line is the Fashion average. Past it, Pepino Lauflernschuhe is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pepino Lauflernschuhe market on Amazon at a glance

Shoppers on Amazon Germany searched for Pepino Lauflernschuhe 708K times last year and spent an estimated €139K. The top 5 brands take 93% of clicks. Demand peaks in Mar–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €139K a year.

Searches, last 12 months
708K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
0.5%
Market size, estimated
€139Ka year
Peak month
September6.4× the quietest month
Top search term
naturino157K searches a year

02 · Price

A sale here is worth €40.08.

Listings sell for €40.08 on average, from €9.08 to €65.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €40.08 that is €0 to €4K a year per listing.

Average price
€40.08inside the $15 to $100 sweet spot
Price range
€9.08–€65.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
14.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #312 within Baby. It carries 629 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
89%
Out of stock, average day
2.4%
Average rank
#312in Baby
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
629per listing
Listings tracked
236

04 · Newcomers

0 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pepino Lauflernschuhe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

130

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

11%

Top 20: 32%

Open market

9%

  • Brand 139%
  • Brand 234%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (13 brands, 9%)

Demand

Pepino Lauflernschuhe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 6.4×

Search terms

Top Pepino Lauflernschuhe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturino157K/yr
  • naturino lauflernschuhe104K/yr
  • pepino lauflernschuhe77K/yr
  • pepino ricosta63K/yr
  • ricosta pepino50K/yr
  • pepino34K/yr
  • naturino 2431K/yr
  • naturino 2526K/yr
  • naturino 2327K/yr
  • naturino 2623K/yr

Reviews and returns

What reviews say buyers love and hate about Pepino Lauflernschuhe

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
26%of negative reviews mention “Gesamtgröße”
14.4%of orders come back
“Fallen leider sehr klein”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pepino Lauflernschuhe questions

Answered from the same tracked data.