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Paw Patrol Skye Plüschtier

Fail

Demand is soft, at -35.9% this quarter, so Paw Patrol Skye Plüschtier is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€106K/yr254K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
47%top-5 click share · 8 brands · 144 sellers

Flapen Score

Paw Patrol Skye Plüschtier against its category

The dotted line is the Fashion average. Past it, Paw Patrol Skye Plüschtier is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Skye Plüschtier market on Amazon at a glance

Shoppers on Amazon Germany searched for Paw Patrol Skye Plüschtier 254K times last year and spent an estimated €106K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
3.9%
Market size, estimated
€106Ka year
Peak month
December3.5× the quietest month
Top search term
paw patrol skye55K searches a year

02 · Price

A sale here is worth €10.80.

Listings sell for €10.80 on average, from €2.18 to €21.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €10.80 that is €3K to €5K a year per listing.

Average price
€10.80under the $15 to $100 sweet spot
Price range
€2.18–€21.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Mädchen. It carries 1,081 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#340in Mädchen
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,081per listing
Listings tracked
36

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Paw Patrol Skye Plüschtier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

144

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

2%

  • Brand 177%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Paw Patrol Skye Plüschtier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Paw Patrol Skye Plüschtier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol skye55K/yr
  • sky paw patrol43K/yr
  • skye paw patrol39K/yr
  • paw patrol mädchen26K/yr
  • paw patrol sky23K/yr
  • skye13K/yr
  • skye paw patrol spielzeug5K/yr
  • sky paw patrol spielzeug8K/yr
  • sky kuscheltier8K/yr
  • paw patrol skye plüschtier7K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Skye Plüschtier

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Spaß/Unterhaltungserlebnis”
13%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Habe aus Versehen zu gross gekauft”
A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Patrol Skye Plüschtier questions

Answered from the same tracked data.