paw patrol skye plüschtier
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,081.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.18–€21.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€106K€106K/yr · 254K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, paw patrol skye plüschtier is a €106K/yr Amazon Germany market (254K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
paw patrol skye plüschtier market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- €108K–€135K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
144
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
2%
- PAW PATROL77%
- GUND9%
- Totum5%
- p:os4%
- CERDÁ LIFE'S LITTLE MOMENTS2%
- Beiersdorf1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top paw patrol skye plüschtier search terms
- paw patrol skye55K/yr
- sky paw patrol43K/yr
- skye paw patrol39K/yr
- paw patrol mädchen26K/yr
- paw patrol sky23K/yr
- skye13K/yr
- skye paw patrol spielzeug5K/yr
- sky paw patrol spielzeug8K/yr
- sky kuscheltier8K/yr
- paw patrol skye plüschtier7K/yr
Top paw patrol skye plüschtier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAW PATROL Fire Rescue Skyes Feuerwehr-Rettungshubschrauber mit Rettungsklaue und Skye Figur Spielzeug für Kinder ab 3 Jahren
PAW PATROL€9.594.7★272 rev
PAW PATROL - Skye-Figur mit Helikopter stabiles Basis-Fahrzeug authentisches Spielzeug zur Serie für Kinder ab 3 Jahren
PAW PATROL€7.564.7★389 rev
PAW PATROL Sandalen Mädchen | Kinder Kleinkinder Skye The Helicopter Rescue Pup Character Sliders mit Stützgurt | Rosa Sommerschuhe
PAW PATROL€10.294.5★39 rev
GUND PAW Patrol Skye Plüschtier 23 cm - hochwertiges Kuscheltier für Fans der beliebten TV-Serie ab 1 Jahr empfohlen
GUND€10.984.6★1,120 rev
PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 110
PAW PATROL€12.324.1★1,861 rev
Newest
by launch date
Paw Patrol Skye Einhorn-Kinderrucksack mit 3D-Design und Pastellfarben Schulrucksack für Mädchen Paw Patrol-Fans ideal für die Kindertagesstätte und auf Reisen
CERDÁ LIFE'S LITTLE MOMENTS€15.9495 rev
PAW PATROL Fire Rescue Skyes Feuerwehr-Rettungshubschrauber mit Rettungsklaue und Skye Figur Spielzeug für Kinder ab 3 Jahren
PAW PATROL€9.59272 rev
Paw Patrol Girl 3D Trinkbecher Pink 23 cm x 7.5 cm
p:os€5.72273 rev
PAW PATROL Skye & Everest Fleece-Pyjama für Mädchen | Weiße Nachtwäsche mit Charaktermuster für Kinder | Langarm-Pyjama-Set mit Rundhalsausschnitt | Bequeme Cartoon-Loungewear für den Herbst
PAW PATROL€11.7612 rev
PAW PATROL - Skye-Figur mit Helikopter stabiles Basis-Fahrzeug authentisches Spielzeug zur Serie für Kinder ab 3 Jahren
PAW PATROL€7.56389 rev
Trending
90-day click momentum
PAW PATROL Mädchen Socken im 3er Pack Mehrfarbig 31-36
PAW PATROL€7.144.6★
PAW PATROL Kleid | Baumwolle Kleidung Mädchen | Skye Kleider Für Mädchen Mehrfarbig 116
PAW PATROL€14.494.6★
PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 122
PAW PATROL€12.204.1★
PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 104
PAW PATROL€12.364.1★
PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 110
PAW PATROL€12.324.1★
What buyers say about paw patrol skye plüschtier
What buyers praise and complain about, mined from review topics.What buyers love
“Super Spielzeug”
“Qualität super”
“Geschenk Kind”
“Tolles Spielzeug,”
“Niedliches Design”
“Hansplast halt super Qualität”
“schön weich”
“Dafür passt das”
“Material Robust”
“Farben sind kräftig”
What buyers complain about
“Habe aus Versehen zu gross gekauft”
“Hält nicht lange”
“:-/ Sehr schlechte Qualität”
“Reklamation”
“recht teuer”
“Nicht wasserfest”
“Leider undicht”
“komplett aus plastik und nicht atmungsaktiv”
“Daher kann es so nicht an kleine Kinder verschenkt werden”
“Die Farben passen nicht zu den Figuren was meinen Sohn sehr gestört hat”
Top return reasons
Common questions
- Is paw patrol skye plüschtier profitable to sell on Amazon Germany?
- The niche generates €106K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the paw patrol skye plüschtier niche?
- 8 brands and 144 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in paw patrol skye plüschtier?
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 0.5%.
- When does demand for paw patrol skye plüschtier peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the paw patrol skye plüschtier niche?
- Listings span €2.18–€21.11; the average listing price is €10.80 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.