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Paw Patrol Kuscheltier

Fail

Demand is soft, at -34.9% this quarter, so Paw Patrol Kuscheltier is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€177K/yr388K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
35%top-5 click share · 9 brands · 169 sellers

Flapen Score

Paw Patrol Kuscheltier against its category

The dotted line is the Fashion average. Past it, Paw Patrol Kuscheltier is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Kuscheltier market on Amazon at a glance

Shoppers on Amazon Germany searched for Paw Patrol Kuscheltier 388K times last year and spent an estimated €177K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €177K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
4.0%
Market size, estimated
€177Ka year
Peak month
November3.3× the quietest month
Top search term
paw patrol kuscheltier105K searches a year

02 · Price

A sale here is worth €11.48.

Listings sell for €11.48 on average, from €2.18 to €28.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €11.48 that is €3K to €6K a year per listing.

Average price
€11.48under the $15 to $100 sweet spot
Price range
€2.18–€28.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #358 within Mädchen. It carries 1,392 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
1.8%
Average rank
#358in Mädchen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,392per listing
Listings tracked
57

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Paw Patrol Kuscheltier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

169

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

2%

  • Brand 164%
  • Brand 226%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Paw Patrol Kuscheltier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Paw Patrol Kuscheltier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol kuscheltier105K/yr
  • paw patrol skye55K/yr
  • sky paw patrol43K/yr
  • skye paw patrol39K/yr
  • paw patrol mädchen26K/yr
  • paw patrol sky23K/yr
  • paw patrol plüschtiere9K/yr
  • skye13K/yr
  • skye paw patrol spielzeug5K/yr
  • sky paw patrol spielzeug8K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Kuscheltier

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Habe aus Versehen zu gross gekauft”
A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Patrol Kuscheltier questions

Answered from the same tracked data.